Uttermost acquires product inventory of Austin Productions
Jenny Heinzen York -- Home Accents Today, July 30, 2010
On July 28, Uttermost acquired all of the product inventory of Austin Productions as well as a non-exclusive right to reproduce select inventory items.
Uttermost intends to sell the Austin inventory through its established sales channels. Austin Productions, founded in 1953, is in the latter stages of a transaction to sell substantially all of its remaining assets to an investment group called Austin Home Ltd.
"I've always had tremendous respect for Austin, including their reputation and their great product line, so I was immediately interested," Uttermost CEO Mac Cooper told Home Accents Today. "While we have all of the Austin inventory in stock, we've had to make tough choices about what to continue and what to phase out since we didn't want to get too close to Uttermost designs. We've mostly added upscale accessories to our line from Austin, but also some lamps and mirrors."
Austin Home is led by Andy Cymrot, Austin Production's former senior vice president, who left the company in June. The new Austin Home will include products from the Studio A line that debuted earlier this year, as well as a sculpture collection that includes some of Austin Production's designs and pieces from a new lineup of sculptors.
All of the Austin Home product will be manufactured in the United States, Cymrot said, while Studio A pieces will be sourced from around the world.
"Studio A products will come from an array of different countries, highlighting fresh, innovative designs focused on sustainable materials and found objects," Cymrot told Home Accents Today. He plans to launch the new venture in September.
Uttermost's showroom in Las Vegas is WMC B-400, 402. Cooper said for the show, there are only about 100 Austin items on display, due to the short timeframe between the purchase and the market. "Over the next few weeks, we'll be deciding the fate of hundreds of additional items, to either go into our line and to be phased out," he said. "Certainly any customer feedback will influence these decisions."
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