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Susan Dickenson

Hilda Flack Glamour Collection launches in Palm Beach

Will expand into wholesale operations this year

Noted Palm Beach designer-retailer Hilda Flack launched a two-week introduction event for her new Hilda Flack Glamour Collection of furniture and accessories with a celebration in March at the company’s 30,000-sq.-ft. Palm Beach Gardens showroom. Several hundred guests sipped champagne while viewing highly accessorized room vignettes of new product and enjoying a “Glamour Through the Ages” presentation conducted by members of Flack’s design team.

Flack’s plans were first announced in Home Accents Today in 2006 when she began assessing product opportunities for her super-luxe signature style. Last month’s launch included several hundred new products, with more to unveil in the coming weeks. “We’ve spent the last 18 months working with several manufacturers who have helped us develop products using our own fabrics, fringes and trims,” Flack said. “We have a lot of wood, too, much of it European. The carving is exquisite, and the quality is extraordinary.”

Flack designed the collection which features upholstery, wood furnishings, objets d’art and accessories. “There are tons of accessories, frames, bedding, sheets, pillows… even handbags,” she said. “It is elegant, useful and very chic, and I am convinced of the collection’s appeal.”

Flack will wholesale the products too, and is planning to exhibit at future furnishings markets.

Flack said she is “driven to continue creating” and has an ambitious plan to expand. “We’re using the store in Palm Beach as a model, with plans to take the collection to stores and boutiques around the country.” For more information or to request product photos of the Hilda Flack Glamour collection call 561-627-7400. (Hilda Flack, middle in photo at right, toasts the launch of her new collection with party guests at her showroom in Palm Beach)

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