MVP Group International introduces new division

MVP Group International has introduced MVP Brands, a new division dedicated to serving independent retailers. The company is also expanding its sales force and showrooms throughout the United States.

The newly created division features the company's popular brands, including Colonial Candle, Everybody's Ayurveda, Genuine Monkeez and Friends, Monkeez Makes a Difference and Goofballz. Scott Wehrs, former president of Midwest-CBK and Ty will serve as president of MVP Brands.

MVP Brands is also changing and expanding its sales force and showroom presence across the country, which will make it more convenient for independent retailers to shop the division's brands. Beginning May 1, the Colonial Candle and Everybody's Ayurveda collections will be available through various rep groups and showrooms, while Genuine Monkeez and Friends, Monkeez Makes a Difference and Goofballz brands will be available through a number of plush- and toy-focused rep groups and showrooms.

"We're committed to serving independent retailers and excited to expand MVP Brands' sales presence and showrooms for ease and convenience of shopping in locations closest to our customers across the country," said Scott Wehrs, president, MVP Brands, in a statement. "We've carefully selected our sales partners and showrooms based on their dedication to retailers, experience and outstanding reputations in the industry. With these new sales partners and showrooms, we're dedicated to bringing independent retailers outstanding new products available in more showrooms than ever before and personalized service to benefit their business, backed by the experience, resources and talents of a successful global organization."

GDA Staff | News & Commentary

Gifts and Decorative Accessories delivers the latest gift and toy industry news, new product introductions, important consumer trends, store operation solutions, trade show news, technology updates and much more.

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