Lamps Plus expands style blog with new contributors
Gary Evans -- Home Accents Today, December 5, 2012
Specialty retailer Lamps Plus announced plans to add five new online personalities to the company's Style Illuminated blog.
Each guest contributor will bring a trusted name, distinctive eye, and fresh voice to the blog, which serves as a source of interior design inspiration and ideas for home decorators, DIYers and customers.
Originally established in 2007, the Lamps Plus Style Illuminated blog was re-launched in 2011 with a renewed emphasis on style tips, alongside more practical home decorating advice. The guest contributor program represents the next step in that evolution.
Angela Hsu, the company's vice president of internet marketing at Lamps Plus, which carries more than 40,000 designs, said the company asked itself, "What would happen if we paired some of the most-respected and tasteful voices in lifestyle and home décor with one of the nation's largest retailers of lighting, furniture and home décor?"
The result is a group of five contributors, each from a different part of the country and with her own personal aesthetic:
Meg Biram / MegBiram.com: Lifestyle blogger and digital media marketing consultant, Washington D.C.-based Meg Biram brings a curated sense of cool to her writing about fashion, beauty, art, interiors and just about anything else that interests her. In discussing the synergy in this partnership with Lamps Plus, she said, "Lamps Plus has such a great selection of lighting with easy-to-use online search functionality. I use LampsPlus.com all the time for posts on my website, and was happy to partner with them on this project."
Erin Hiemstra / Apartment34.com: Five years ago, Erin Hiemstra created Apartment 34 to chronicle the renovation of her first home in Seattle. Now based in San Francisco, Hiemstra brings a chic, modern sensibility to her daily serving of style advice, shopping tips, and home décor how-to's. "I've found Lamps Plus to be a valuable source of designs for my ‘Living the Loft Life' features on Apartment 34. I look forward to providing similar how-to inspiration to the Style Illuminated readership." She has been a guest editor for Matchbook Magazine, Rue Magazine and Nest Magazine, among others.
Marni Katz / StyleCarrot.com: When Katz traded the glitz and glamour of a career in New York fashion publishing for a home and family, she created StyleCarrot.com as an outlet to write about the things that life is really made of -- architecture, art, interiors, and of course, fashion. "I create a lot of 'Get the Look' decor posts on StyleCarrot, so incorporating finds from Lamps Plus in design posts for its Style Illuminated blog is a great match. I love having the opportunity to create companion posts, one for each blog, that approach the topic from slightly different perspectives." Katz now lives and works in Boston.
Anne Sage / AnneSage.com: On her website The City Sage, Anne Sage speaks of all things stylish with an eclectic and artistic voice that is equally street smart and strikingly personal. A recent transplant from San Francisco to Los Angeles, Sage brings a hip West Coast edge to her writing, not to mention a prior history with the Lamps Plus brand. "Years ago when I moved into my first apartment, I replaced the hideous living room fixture with a mid-century inspired pendant from Lamps Plus; to be blogging for them now is such a fun and rewarding full-circle experience."
KariAnne Wood / ThistlewoodFarms.com: When KariAnne Wood left the hustle of New York City for a slower life in rural Kentucky, she created ThistlewoodFarms.com to document the experience of creating a new home and life with her husband and children. She brings a Southern-bred candor, wit and aesthetic to her writing. "The new Color + Plus lighting collection is one of my favorites and it's a great way to add a pop of color into your overall design scheme. I am excited to be a part of the Lamps Plus team because of the innovative and creative voice they bring to the home decor industry." Thistlewood Farm was named as the 2012 Country Living decorating blog of the year.
While the general editorial direction of Style Illuminated is an ongoing collaborative effort between the entire editorial team, individual contributors are tasked with identifying and writing posts that appeal uniquely to their passions and experiences.
Hsu elaborates, "We truly appreciate the style, breadth and personal perspective that each of these talents brings to Style Illuminated. And we're certain that our readers and customers will value this enhanced experience as well."
To read these contributors and more about lighting, home décor, and furniture, visit the Style Illuminated blog at lampsplus.com/info-center/b/blog/.
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