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Mariposa hires VP of sales, marketing manager

MANCHESTER-BY-THE-SEA, Mass. -- Mariposa has named Adam Sigel its new vice president of sales and Laura Mackin its marketing manager.

Sigel joined the company on Aug. 6, and Mackin joined on June 4.

"I am very pleased to welcome these two accomplished individuals to the Mariposa leadership team," said Livia Cowan, president and creative director. "Adam and Laura will serve as the perfect infusion of experience and new ideas to our already-innovative and eco-friendly gift and tabletop brand."

Sigel has experience in leading sales teams and growing revenue with specialty retailers, according to a press release. Prior to joining Mariposa, he worked as director of sales for Graphic Image.

In his new position, Sigel will be responsible for developing the company's sales strategy and working with the sales team to implement it. He will also oversee Mariposa's customer service team.

Prior to joining Mariposa, Mackin spent six years in a variety of marketing and communications positions at Boston University. She has experience in strategic marketing, brand management, website design and oversight, social media, public relations and graphic design.

In her new position, Mackin is responsible for creating and implementing Mariposa's marketing strategy with a focus on the digital marketplace.

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