Grace Direct to debut new Atlanta showroom this month
Staff Staff -- Home Accents Today, July 2, 2012
SPARTANBURG, S.C. - Grace Direct is unveiling a new 4,692-sq.-ft. showroom at the Atlanta International Gift & Home Furnishings Market this month.
Located in Building 2, space 1017/1019, the new showroom features elements of an old textile mill and includes a coin-operated pony ride, antique sleigh, reclaimed wood from the 1800s and a real traffic light, in addition to Grace's iconic Volkswagen Beetle.
"Moving to a new showroom was not really on our radar, but when this space became available we could not pass it up," said Bob Caldwell, Jr., Grace Management Group's president. "In our old locale, show-goers had to navigate the halls to find our space. Now we are right off the escalators, which we feel is a much better location to continue to spread and grow our brand awareness. It really just boils down to location, location, location."
Grace Direct will be celebrating the new showroom with a party Friday, July 13 from 5:30 p.m. - 8:00 p.m. Industry friends, customers and show-goers are invited to enjoy homemade chocolate chip cookies and tour the new space. Throughout the week of market, buyers are invited to stop by and enjoy refreshments in the showroom's newly constructed "Snack Shack" while checking out the new Votivo, Greenleaf, Willowbrook and Bridgewater Candle Company collections.
"This show season we really want to focus on making the buying experience in our showroom hospitable and fun," Caldwell said. "We want buyers to feel as if we are welcoming them into our home, which is part of the family-owned and operated spirit that has permeated this company since its inception in 1975."
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