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New Growth Designs to introduce Flowerscapes at High Point

 New Growth Designs, Flowerscapes
 New Growth Designs, Flowerscapes

GREENVILLE, N.C. -- New Growth Designs, a family-owned manufacturer and designer of permanent botanicals, will officially unveil its latest product innovation, Flowerscapes, at the upcoming Spring High Point Market, held April 21-26.

Flowerscapes are permanent botanical arrangements that feature flowers "planted" in faux dirt, according to New Growth Designs. The lifelike presentation makes it appear the flowers are naturally growing in a garden. Flowerscapes use New Growth Designs' trademarked Durt, a faux dirt that looks like rich, dark soil, which is sometimes mixed with small pebbles.

"I developed Flowerscapes after hearing my customers wanted more natural, organic arrangements," said Ed Glenn, president and lead designer, New Growth Designs. "People want to reconnect with nature and bring the outdoors into their living environments. Flowerscapes took a long time to develop and there were many failed attempts, but we were finally able to perfect the process resulting in lifelike and sophisticated flowers in a durable form."

Flowerscape arrangements are one coherent piece and the Durt and pebbles cannot be pulled apart.

Some of the Flowerscapes products to be shown at the High Point Market include:

• Nerine Lily bulb table runner 20"x24" and 44"x24"
• Paperwhite Narcissus bulb table runner 20"x12" and 44"x12"
• Phalaeopsis Orchid runner 29"x16" and 68"x32"

 New Growth Designs, Flowerscapes

"We showed a few of the pieces at the Atlanta International Gift Show and the New York International Gift Fair and they were extremely well-received," Glenn said. "In fact, based on initial reaction, Flowerscapes is probably our most popular introduction we've had as a company. Customers were enthralled with the few pieces we had to show. We are looking forward to officially unveiling the collection in High Point."