Bombay Brand to relaunch full collection in U.S.; selected pieces to debut on QVC Sept. 30
Staff Staff -- Home Accents Today, August 25, 2010
Bombay Company will debut its first full collection since its return to market last year with an assortment featuring best-selling archival pieces and fresh designs.
The Bombay Company is set to relaunch in the U.S. with a 250-piece collection of home decor, gifts, textiles and furniture. The D'Orsay Table is shown above.
Housed in the brand's new penthouse showroom at 489 Fifth Avenue, the 250-piece collection revives Bombay's tradition of offering a broad selection of globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items distinguished by classic styling and unexpected detail.
As part of its relaunch initiatives, Bombay is also scheduled to debut a collection on QVC Thursday, September 30. The one-hour show marks the beginning of a relationship between the Bombay brand and the multimedia retailer. Featuring 14 pieces that range in price from approximately $29.00 to $180.00, the line will offer an eclectic assortment of home décor and accents pieces.
"We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love," said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA LLC, which holds the exclusive license for Bombay products in the U.S.
The full assortment is adapted from Bombay's long-established practice of offering product for every budget and every room. The collection is founded on wood furniture, embellished accessories and tabletop collections, but also offers small, value-rich items, such as packaged gifts and ready-to-assemble furniture.
Bombay is reintroducing many of its best-selling pieces for the relaunch, including the art nouveau D'Orsay table collection, Asian Garden dinnerware and the Montebello reverse-painted mirror.
New designs include updated old world pieces like the herringbone travel trunks, and more exotic items such as the sleek damask candle lantern.
These everyday items are supplemented by Bombay's popular seasonal products, such as the holiday florals and wedding collections, and its novelty range, which includes unique character tables, gifts and art objects.
Hollands is scheduled to appear on the QVC broadcast to give viewers an inside look of the collection and its inspiration. Read Home Accents Today's interview with Hollands here.
Once a multi-channel retailer with more than 450 stores and nearly $600 million in annual retail sales, Bombay has been repositioned for the wholesale market with programs suited to specialty, department and mass channels. Retail prices for the Bombay collection reflect the brand's broad appeal with accessories that start at $7.00 and investment furniture pieces ticketed up to $1,500.00.
Bombay continues to rank among the most recognized home décor brands, according to company research.
Bombay Brands, LLC is a brand management company which owns, markets and licenses the Bombay trademarks globally. Since its formation in February of 2008 by a joint venture between Hilco Consumer Capital - Chicago and Gordon Brothers Brands -Boston, Bombay Brands has partnered with best in class companies to revitalize, extend and maximize the Bombay brand globally across multiple categories within the home furnishing and accessories industries.
Hermes- OTTO International is the U.S. division of the Otto Group, a global trading company with extensive holdings in the home furnishings industry. With more than 40 years of sourcing experience, OI offers a wide range of products including apparel, sports, lingerie, footwear, furniture, home textiles and electrical/electronic products. The company's worldwide, quality certified supplier network allows access to all major sourcing markets and is characterized by longstanding relationships. In addition to sourcing, H-OI offers a broad spectrum of other services, from assortment creation to financial services, to brick-and-mortar retail, internet and catalog brands. Partners can choose either to commission H-OI with implementing individual modules or handling the whole process chain.
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