Faudar signs on with Michele Sinai
Susan Dickenson -- Home Accents Today, July 31, 2002
New York — Bally Faudar earlier this month left Ex-Cell Home Fashions to join the relatively new home textiles marketing, merchandising and design house Michele Sinai Inc. as its director of sales, a newly created position.
Faudar, formerly Ex-Cell's vp of sales for its decorative pillow divisio, reports directly to Michele Sinai, president and ceo.
In other company news, Sinai has plans of rapidly and aggressively expanding her product offerings into several new home textiles categories. Before yearend, her company will add bedding goods. In 2003, she intends to roll out coordinated loungewear (mainly robes), table linens, decorative pillows and home textiles decorative gifts and accessories.
As part of the company's growth, Sinai is also gearing up to relocate the company's offices and studio in mid-September from her home offices to a 5,400-square-foot space at 302 Fifth Avenue, where she will take over the entire seventh floor.