Stylecraft unveils Bryan Keith Collection
November 26, 2013,
Keith, whose tagline is "Modern Stories for the Home," has had a line of bedding with Macy's for four years. The launch with Stylecraft is his first venture in wholesale.
The collection, which comprised about 30 SKUs to start, includes accent furniture, wall décor and lamps. Retail price points on the lamps range from $150 to $250, and accent furniture from $299 to $599. Highlights of the collection include a reclaimed wood bookcase console and lamps with intricately embroidered shades. Wall décor designs showcase patterns and colors used in his bedding lines.
Keith said he was excited by the initial launch, but to expect more over coming seasons. "From this market, I've learned a lot and I know where I want to go," he said. "I want to work to bring the fashion element into the home. Working with a partner like Stylecraft, we can pull our strengths together."
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