Surya sponsors ‘Think Pink' campaign in support of Breast Cancer Awareness Month

Area rugs and home accessories manufacturer Surya announced that the brand is running a "Think Pink" campaign through Oct. 31 in support of Breast Cancer Awareness Month.

For the remainder of October, 10% of proceeds from the sale of 20 pink Surya products will be donated to the National Breast Cancer Foundation (NBCF) to foster education and research in the fight against breast cancer.

Founded in 1991 by breast cancer survivor Janelle Hail, NBCF continues to grow every year, helping more and more women around the world by educating them about breast cancer and the importance of early detection, and providing free mammograms to those in need.

It is estimated that each year, more than 230,000 women in the United States will be diagnosed with breast cancer and nearly 40,000 will die, making breast cancer the country's second leading cause of death among women.

"Most everyone knows someone who has been impacted by breast cancer in some way - either personally or through a family member, friend or colleague," said Satya Tiwari, president of Surya. "We are proud to join many other organizations across the nation in the fight to someday soon make the term ‘breast cancer' obsolete."

Surya is promoting its Think Pink campaign during High Point Market, and will showcase a selection of eligible pink products in its Showplace 4100 flagship showroom.

Home Accents Today Staff | News & Commentary

Home Accents Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Badgley Mischka Home Collection showroom tour, High Point Market

    Camera Icon More Videos

Furniture Stores Accessories Sales Survey

Home Accessories Survey

Please help us provide benchmarks that you and your fellow furniture retailers can use to measure and improve your home accessory sales. All of your answers will be held in the strictest confidence and will be reported only in combination with those of other retailers. At the end of the survey, you will have the opportunity to enter your name in a drawing to win one of three $100 Visa gift cards. Please click here to take the survey. Or click here to download and fill out the form and email it back to us. Thank you for your response!