Saturday Knight makes new statement with Gallerie Collection
Home Accents Today Staff -- Home Accents Today, September 27, 2013
New York - Saturday Knight Ltd's new Gallerie Collection addresses improving trends in the economy.
"We are seeing the housing market starting to turn around, and the economy improving, and that bodes very well for us in our category," said Dianne Weidman, vp of sales and product development. "So we want to be prepared for consumers who are ready to redecorate and updated their home and their bathrooms. For the last couple of years because the economy and housing have been difficult, the trend has been to de-spec and make things cheaper. But now there's a need for better designs and better quality at a fair prices."
Gallerie spans 16 collections and eight free-standing accessories groupings, all "focused on the sophistication of department store and specialty store accounts," Weidman explained.
Shower curtain constructions includes prints on textured fabrics, yarn dye jacquards, prints with embroidery, embroideries with piecing and seamstress details, and stripes with chenille.
Accessory shapes utilize innovative techniques and materials. In addition, jacquard and embroidered towel combinations compliment the designs and new constructions that have been incorporated into the coordinating rugs.
To create Gallerie, Saturday Knight recently hired Joanna Augustyn, formerly a freelance designer for the home textiles industry and earlier a designer for Croscill Home Fashions.
"She has a progressive sense of trend and fashion and has worked exclusively with our team to develop a line of exciting and upscale bath collections," Weidman said. "Her attention to detail and quality has created exquisite designs."