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Nourison announces licensing agreement for Waverly brand

Sun N Shade by WaverlySun N Shade by Waverly
SADDLE BROOK, N.J. -- Rug manufacturer Nourison has signed a licensing agreement with Iconix Group Inc. to manufacture and produce rugs for Waverly, a premier home fashion and lifestyle brand.

"Nourison is very pleased to add Waverly to our fabulous roster of licensed brands," said Steven Peykar, co-CEO of Nourison. "This partnership will help us reach new markets and add a fresh perspective to our product line. The collections we are creating under the Waverly brand name feature exciting color palettes and textures that will appeal to a wide demographic of value conscious customers."

The collection will include area and accent rugs in a range of sizes, styles and construction. Beginning in fall 2012, Nourison will introduce the following Waverly rug collections:

Sun N Shade by Waverly

This durable collection offers a fresh perspective on indoor/outdoor rugs. The color palettes and myriad designs feature Waverly's modern styles in a timeless

Aura of Flora by WaverlyAura of Flora by Waverly
fashion. These versatile rugs are easy to clean and can withstand almost all outdoor conditions. Attributes include:

  • 100% polyester
  • Made in China
  • Available in 5.3x7.5 up to 10x13 
  • Retail price: $99 to $399


Aura of Flora by Waverly

Modernized florals and ikat designs come to life in this collection, featuring bright, fresh color palettes combined with a soft, low pile shag texture with a soft sheen. Made of polyester, this rug is soft to touch and walk on.

  • 100% polyester
  • Made in China
  • Available in 2.6x4 up to 7.9x10.10 
  • Retail price: $59 to $449


Accent /Scatter rugs - Waverly Beach and Bay

Waverly Beach and BayWaverly Beach and Bay
The Beach and Bay Collection adds decorative flair to kitchens, backdoors or bathrooms. This collection of handmade, hand-hooked accent rugs includes patterns from nautical designs to updated classic stripes.

  • Handmade - hand-hooked
  • Poly acrylic fiber
  • Handmade in China
  • Available in 2x3 size
  • Retail price: $19.99 to $24.99

 

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