Barclay Butera and Nourison to collaborate on new rug collection
March 1, 2012-- Home Accents Today,
Barclay Butera has partnered with Nourison to create a line of rugs for his lifestyle collections. The new designs will debut at the Spring High Point Market in Nourison's showroom in the IHFC's Interhall (IH101).
A launch party will be held in Nourison's High Point Interhall showroom April 22nd.
"Meeting with and exploring the potential for this line with Alex Peykar at Nourison was exciting from the beginning," Butera said of the collaboration. "This company is unparalleled in their product development capabilities, their marketing efforts, and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to the industry."
Nourison principal Alex Peykar said Butera's brand image, design style and loyal customer base will help the company reach a new market demographic. "I am very excited with the result of our collaboration," Peykar said. "The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections."
To celebrate the launch, Butera and Peykar will co-host a debut event in Nourison's High Point showroom on Sunday April 22nd from 4:00- 6:00 p.m.
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