Aerin Lauder partners with Lenox to launch new home collection
Home Accents Today Staff -- Home Accents Today, April 14, 2011
NEW YORK - Aerin Lauder has launched AERIN LLC, a luxury lifestyle brand that will offer accessories, jewelry, eyewear, home products and a beauty line in department and specialty stores.
The company has entered into a licensing agreement with the Lenox Corporation to produce and distribute AERIN branded products across multiple home categories. The AERIN home collection will be available in select stores globally in early 2012.
A second agreement with Estée Lauder Inc. will create the AERIN beauty brand, featuring beauty products personally developed by Lauder.
"Given my great passion for both home and beauty, they are the ideal categories to begin to bring to life the world of AERIN. I am fortunate to work with partners that are the best in the business," Lauder said. "As we create these and future products under the AERIN brand, I will honor the spirit and heritage of my grandmother's (Estee Lauder) vision by weaving in my point of view and continuing to enrich women's lives."
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