• Susan Dickenson

Sears' Simply Indoors catalog, second edition, features more furniture, styles

The newest edition of Sears' Simply Indoors catalog began reaching consumer mailboxes last month, marking the retailer's second multi-channeled presentation of its traditional, contemporary and transitional "Simple beauty within reach" lifestyle collections.

In this second edition, a continuance of the updated home fashions presentation Sears debuted last fall, Simply Indoors' style coverage expands to include Southwest, Queen Anne, French, Tuscan, Farmhouse and more retro-contemporary choices. Seven sets of dining room furniture and 12 pages of youth bedroom furniture and accessories are shown along with an expanded selection of lighting, rugs, bath furniture and accessories, metal sculptures and wall art.

About half of the products, which also include lamps, tableware, soft goods, ceiling fans and kitchen accessories, are available only through the catalog or Internet orders.

Accessories include such variations as a $14.99 silver lily pot, a $49.99 curvy metal sculpture, retro mirrored and dramatic sunburst wall art ($79.99 and $49.99), florals and succulents ($9.99–$24.99), and a series of yacht prints by David Brown ($119.99 for set of three).

Four bedroom furniture collections, including Fuji from Sears brand Ty Pennington Style, are topped with ensembles by Whole Home, Everyday Luxe and Laura Ashley.

Also shown are 10 pages of kitchen accessories and cookware from Kenmore, Rachel Ray and KitchenAid.

The virtual version of the 76-page catalog is available at www.sears.com/simplyindoors.

Susan DickensonSusan Dickenson | Editor in Chief

Susan Dickenson is the editor in chief of Home Accents Today, where she has spent more than a decade covering trending topics, best practices and news items pertaining to the manufacturing, retail and interior design segments of the home furnishings industry. A graduate of UNC, Dickenson spent 15 years in the Washington, D.C., area, writing and researching in both the public and private sector. After relocating to her native North Carolina in 2003, she freelanced as a writer of general interest, business, garden and home items for local and national publications before joining Home Accents Today in 2006 as retail editor.

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