Imax expanding Colorpost with Connie program
Carole Sloan -- Home Accents Today, October 14, 2013
Gold Royale is one of two new additions to the Colorpost by Connie program.
New for fall are Silver Sparkle II and Gold Royale. According to retail strategist Connie Post, both collections were created to add glamour and shine to any room that needs rejuvenating.
Designed to help consumers decorate with confidence, each Colorpost decorative accessory pod features a variety of accents that convey a single color story, including tabletop accessories, textiles, florals and wall décor. Each of the color stories was chosen by Post with an eye to what consumers perceive as fashionable.
"The idea is to present everything needed to complete any room to perfection," Post said. "My goal from the start was simplify the buying process by easing any fears consumers harbor about making decorating mistakes. The message to consumers is clear: Colorpost has been created by a professional designer to make it easy for them to express their personal style."
"Since its launch, Colorpost with Connie has proven to be a very successful program with broad appeal," said Rex Yoakley, executive vice president of Imax. "Dealers order and re-order because Connie has made it easy for them to instantly update their floors with decorative accessory pods that create colorful, high-fashion displays.
"Requiring only 4x4 feet of retail showroom space, the Colorpost pods increase sales of decorative accessories because shoppers gravitate to the visually exciting displays. Simply put, we are very happy to have Connie Post on our team."
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