Jeffrey Hutchison & Associates designs new Casa Palacio store

New York retailNew York retail architect Jeffrey Hutchison designed the new Casa Palacio in Mexico City, the latest store from department store group Palacio di Hierro. Casa Palacio spans three floors and 60,000 square feet.
Mexico City
- Palacio di Hierro, Mexico's major department store group, partnered with New York retail architect Jeffrey Hutchison to redesign the concept for its home store, Casa Palacio. The new store opened April 23 in a new wing of the Centro Santa Fe Mall in Mexico City.
     The new 60,000-sq.-ft. home emporium spans more than three floors, and is targeted at "the rapidly increasing number of affluent Mexican consumers," according to a press release.
     The entrance suggests a grand market, much like those found in Mexico or Europe, with a wood lattice structure creating a canopy for small shops. The store also features a natural light-filled "street" composed of houses of various architectural styles. The customer strolls down the street and walks into the house of their choosing to view a broad selection of furniture.
     The home stores at Casa Palacio sell products ranging from basics (appliances, kitchen tools and food products) in the market area to complete lifestyle interiors (furniture, decorative finishes and accessories) in the street and include more than 60 brands such as Ralph Lauren Home, La Table Hermes, Baccarat and MoMA.
     "It's exciting to be working on our first project in burgeoning Mexico City as well as be at the helm of a unique home store concept worldwide," Hutchison said. "We have designed a shopping environment where customers feel transported and can see themselves using products in their own home or even envision their new home."

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