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Market events

SATURDAY, APRIL 20- TUESDAY, APRIL 23

10-10:45 a.m. - First Time Buyer Orientation Seminar. With this seminar you can learn the tips and tools to help you make the most of your first High Point Market and give you the inside track on how to work the largest home fashion show in the world. You can also view videos at www.highpointmarket.org. High Point Theatre at the Transportation Terminal

SATURDAY, APRIL 20

8:30-9:30 a.m. - The 7 Deadly Sins of Selling. Presented by Philip Gutsell, GutSELL & Associates. This seminar identifies and exposes the Seven Deadly Sins of Salespeople. Find out what is holding your salespeople from consistent peak performance. This seminar diagnoses the everyday sins and then gives you the prognosis for retail selling health. Plaza Suites - NHFA Retailer Resource Center -1st Floor

10-11 a.m. - Grow Market Share and Profits. Presented by Doug Knorr, Knorr Marketing. Learn the "five easy steps" to increase your market share and enjoy greater profits this year. You will learn the advertising and marketing secrets that big companies are using to grow traffic, sales and profits. Plaza Suites - NHFA Retailer Resource Center - 1st Floor

11:30 a.m.-12:30 p.m. - Maximizing the Cost Effectiveness of Your Marketing/Advertising Budget. Presented by Alvin Wight, president, Strategic Decisions Inc. Strategic Decisions research and consulting uncovers ways to focus marketing dollars where they produce the best results. Wight will discuss how you can leverage your customer base, learn from them and focus your marketing with maximum efficiency. Plaza Suites - NHFA Retalier Resource Center - 1st Floor

1-2 p.m. - Getting More People Through the Door. Presented by Robert Cates, president, MMIYP. Getting more people through the door at little cost is a necessity in this economy. Seven small cost methods are revealed in this fast-paced, fun seminar. Plaza Suites - NHFA Retailer Resource Center - 1st FloorGreg Dunlop:

2-3 p.m. - Greg Dunlop: Fast Forward: A Future-View of Interior Trends. The Fast Forward presentation by Greg Dunlop, ASID, global strategy director of WGSN-Homebuildlife, focuses on key trends forecasted for the interiors industry. WGSN-Homebuildlife is the leading online trend forecasting agency dedicated to the home and interiors market sector and is the official trend partner for International Market Centers. Their macro trends are influenced by consumer insights and creative intelligence from the interiors, fashion and consumer product markets. Attendees will learn about three key macro trends for the 2014 season. These macro trends will be followed by a review of color and material forecasts for 2014. The learning opportunity will focus on how these trends will influence style and décor for home furnishings products including furniture, textiles, tabletop and decorative accessories. 0.1 CEU. Three visual trend displays will be placed in various locations throughout market. Drinks and refreshments will be served. IHFC - 11th Floor, Green Wing, Ballroom A

2-3:30 p.m. - Bill Indursky: 2013 Trends in the Antique and Home Furnishings Industries. For an in depth and up-to-the minute analysis of where the antique and home décor industries are headed, look no further than Bill Indursky, co-founder of VandM.com, one of the largest vintage, antique and design websites. An award-winning designer, architect, realist painter and author, Indursky returns to offer his popular design trend forecast, and to explain the larger context that continues to shape his forecast. Market Square - MS-G/ADC 6

2:30-3:30 p.m. - Power Retail Advertising: Proven Winners and New Ideas. Presented by Charles Horich, Brad Lebow and Chip Hector, Horich, Hector, Lebow Advertising. Horich, Lebow and Hector will present examples of television, private mailers and Internet advertising utilized by furniture retailers across the country. You'll see proven "winners" with a track record of driving traffic and increasing sales as well as out of- the-box ways retailers are utilizing marketing dollars to retain current customers and gain new ones. Plaza Suites - NHFA Retailer Resource Center -1st Floor

3-5:30 p.m. - Elevate Your Business Mentorship: Perfect Pitches & Presentations. Décor Mentors Lisa Ferguson, Kati Curtis and Jennifer Brouwer will openly share their own successful sales and presentation strategies and tools to attract, wow and land your ideal interior design clients. This presentation will be followed by roundtable clusters for peer connecting, elevating and collaborating (grouped by years in business). There will also be an opportunity to connect for 15-minute, one-on-one power mentoring sessions with one of the speakers. Pre-registration required via olb@eilersen.eu. 220 Elm - Eilersen showroom, #312

Kelli EllisKelli Ellis

Lori Dennis:Lori Dennis

3:30-5 p.m. - Kelli Ellis & Lori Dennis: Taste of Design Camp. HGTV interior designers and creators of Design Camp Kelli Ellis and Lori Dennis have spent decades educating designers and design enthusiasts. For this presentation, designed to offer a Taste of Design Camp, Ellis and Dennis take the stage with industry leaders and a panel of "Camp Counselors" that includes Leslie Newsom Rascoe, decoration and design editor, Veranda Magazine; Helene Hollub, principal of Hollub Homes, Inc., a premier building and design company in South Florida; Katy Garrett, nationally recognized interior design business coach, systems educator, and award winning custom home furnishings consultant; internationally renowned interior designer Barry Dixon and Lisa Mende, founder and principal of Lisa Mende Design, and winner of the High Point Market's ninth Style Spotter contest. All "Design Campers" are invited to join the counselors at a special event and book signing in the Market Square Courtyard following the presentation. Market Square - MS-G/ADC 6

4-5 p.m. - Maximize Profit and Sales. Presented by John Egger, Profitability Consulting Group. This seminar will give you real time, real life examples from the hundreds of retail furniture stores that have helped improve their net income. Plaza Suites - NHFA Retailer Resource Center - 1st Floor

SUNDAY, APRIL 21

7:30-9 a.m. - WithIt Educational Breakfast. IHFC - 11th Floor, Green Wing, Ballroom A

8:30-9:30 a.m. - The Outlook for the Furniture Industry. Presented by W.W. "Jerry" Epperson Jr., Mann, Armistead & Epperson, Ltd. Epperson will enlighten attendees with his furniture research expertise on the current state and future of the furniture industry, and how it affects your business. Plaza Suites - NHFA Retailer Resource Center - 1st Floor

10-11:30 a.m. - Explore 3 New Affordable Retail Concepts, Plus Cologne and Paris Review 2013. Presented by Connie Post, CEO, Affordable Design Solutions. The Connie Post design team has been busy creating three exciting and affordable retail concepts for review in this fast-paced seminar. Plus photos of all that was seen in the latest Cologne and Paris furniture shows. Plaza Suites - NHFA Retailer Resource Center - 1st FloorCologne and Paris

10-11:30 a.m. - Leslie McDonald: So You Want to Be in Pictures. Hollywood comes to High Point Market direct from the red carpet with Academy Award-nominated art director and antique dealer Leslie McDonald, and her special presentation on designing for film with unique insights into the production process. Art director for the blockbuster hit Lincoln, McDonald has nearly three decades of experience as an art director and production designer for the motion picture industry. Get close-up with a few unique pieces from her movies on display at the Antique & Design Center, along with the mid-century art and furniture in which Leslie specializes. Market Square - MS-G/ADC 6

10 a.m.-noon - Jody Seivert Presents: Pricing Design. Presented by AIDP. 0.2 CEU. No fee. RSVP to Bhenson@aidponline.com. Hamilton Square

11:45 a.m.-12:45 p.m. - Prepare Your Website for Smartphone Users. Presented by Ron Gordon, MicroD, Inc. This presentation covers the most important factors that will make your website attractive and highly useful when accessed from a smartphone. Know how to best design your site for this important and growing market share. Plaza Suites - NHFA Retailer Resource Center - 1st Floor

Noon-1:15 p.m. - Design Viewpoints Series: What Price Is Right? Presented by the High Point Market Authority and ASID. Sponsored by Lutron Electronics. How do you bill for your goods and services as an interior designer without overcharging, or worse, undercharging? Designers struggle with that question as they work to balance their hard costs with payment for their intellectual property, creativity and experience. A panel of principal designers from various companies throughout the U.S. and Canada will discuss what they have found to be the best options for their businesses, including new ideas that can aid you in getting optimal dollars for the goods and services you provide. The panel, led by Décor Mentor founder Lisa Ferguson, includes designers Jennifer Brouwer, Kati Curtis, Lisa Kahn and Elaine Williamson. Complimentary boxed lunch. 0.1 CEU Credit. High Point Theatre at the Transportation Terminal

Noon-1 p.m. - Clearing the Clutter, Finding the Comfort: What Our Customers Think and Your Customers Want. Sponsored by International Market Centers and IFDA, Carolinas Chapter. Armed with fresh research, top Better Homes and Gardens editor Kelly Ryan Kegans brings the new home consumer mindset to life in this presentation. Hear the latest research from BHG that's shaping content in the pages of their magazine and website, and learn how it can shape what you do for maximum customer response. Designers, stylists, buyers and merchandisers will benefit from Kegans' insights on how consumers want to live in their homes, where they are most willing to spend money and top motivators for change. $20 includes lunch. Seating will be limited and advance registration is required. Reservation is secured upon receipt of payment. Mail check to IMC, Attn: Leigh Chastain, P.O. Box 828, High Point NC 27261, or email Lchastain@imcenters.com to request a credit card authorization form. IHFC - 11th Floor, Green Wing, Ballroom B

1-2 p.m. - From Website to In- Store Wow! Presented by Martin Roberts, M Roberts Design. Consumers today shop online and in-store. Roberts has prepared a presentation on creating a cohesive retail brand experience including both the exterior and interior design of stores that will drive future sales. Plaza Suites - NHFA Retailer Resource Center - 1st FloorLeslie Carothers:

2-3:30 p.m. - Leslie Carothers: Slow It Down Social. Do you ever feel overwhelmed by the amount of time social media takes to do well? Do you ever wish you could #slowdownsocial? Join Leslie Carothers, CEO of The Kaleidoscope Partnership, a global social media agency, for her time-saving top tips on which social media platforms you should be using, and how you can cross-leverage social media platforms to maximize ROI faster for your design business. Learn how to #slowitdown to increase the amount of quality, offline time you have to invest in your family, friends and fun. Market Square - MSG/ADC 6

2:30-3:30 p.m. - Styles Evolve...So Should Your Lighting. Hosted by Service Lamp. Barbara Petrilla from Philips Lighting will detail how LED lighting products can enhance your store while helping your budget. Keeping up to date means more than the furniture styles you carry... it also applies to the lighting you select for your store. Plaza Suites - NHFA Retailer Resource Center - 1st Floor

3-5:30 p.m. - Elevate Your Business Mentorship: Perfect Paperwork. Decor Mentors Lisa Ferguson and Lisa Kahn will openly share contracts, product worksheets, budget spreadsheets and paperless apps to help you eliminate challenges and improve your efficiency and bottom line. This presentation will be followed by roundtable clusters for peer connecting, elevating and collaborating (grouped by years in business). There will also be an opportunity to connect for 15- minute, one-on-one power mentoring sessions with one of the speakers. Pre-registration required via jay@leifpetersenfurniture.com. 220 Elm - Leif Petersen showroom, #328

3:30-5 p.m. - Sheilah MacSporran: How to Create 2D & 3D Room Designs That Your Clients Will Love. MacSporran is the CEO and cofounder of Olioboard.com, an online interior design mood board creator and social shopping platform featured on the Nate Berkus Show, Today Show, City Line TV Canada, Entrepreneur.com and was named one of the 10 hot new start-ups changing the face of retail on Mashable. com. Olioboard allows members to create 2D and 3D room designs using real products that they can save, shop and share. Her goal is to change the way people shop online by allowing them to first try it, before they buy it. In this presentation, MacSporran will show designers how to create 3D room designs by breaking the tools down into easy-to-understand tutorials. The presentation will also cover some of the latest tools and additions to Olioboard, as well as a broad overview on how designers can use it to make a profit and streamline their work process. Market Square - MS-G/ADC 6

MONDAY, APRIL 22

8:30-9:30 a.m. - Create a Flow of Processes to Improve Productivity and Profit. Join Mary Knackstedt as she shares her secrets on structuring your business in such a way that allows you to celebrate your creative self. Spend more time focusing on design and less time putting out fires. Design your practice so that there is an effective "flow of processes" to ensure a more profitable outcome. 118 N. Main St. - Maria Yee showroom

8:30-9:30 a.m. - Yes, There Really Are Dumb Questions. Presented by Gloria Walsh, STORIS. In this seminar attendees will learn how to effectively use questions to qualify prospects and increase opportunities for add-on sales. Additionally, which questions are most likely to decrease your profit and how to get be-backs to "Yes, I'll buy." Plaza Suites - NHFA Retailer Resource Center - 1st Floor

10-11 a.m. - In-Store Technology for Today and Tomorrow. Presented by Kyle Doran, R&A Marketing. Sponsored by RetailerNOW magazine. Your customer experience starts online and the final customer experience is your physical storefront. Explore ways to enhance your in-store environment through technology and marketing that will help deliver sales for today and tomorrow. Plaza Suites - NHFA Retailer Resource Center -1st Floor

10-11:30 a.m. - Rob Luisana: Healthcare Reform and How the New Rules Will Affect Small Business. A frequent presenter at seminars on healthcare reform and a contributor to health care discussions on National Public Radio, Luisana is managing partner of Pilot Benefits, a brokerage firm that provides medical benefit solutions to businesses and individuals. On a day-to-day basis, Luisana assists clients in managing Health Care Reform regulations and negotiating health care insurance costs. This is a not to- be-missed presentation for anyone who needs to know more about how healthcare reform will affect their business. Market Square - MS-G/ADC 6

11:30 a.m.-12:30 p.m. - Your Employees Have Quit - They Just Haven't Left. Presented by Rich Schlentz, EXTRAordinary, Inc. In this seminar you will learn how to recognize what it takes to succeed in both calm and turbulent times, understand how to successfully apply the fundamental principles necessary to build committed and loyal work teams and develop action steps-both on an organizational and individual leader level-for how to create a more engaging work culture. Plaza Suites - NHFA Retailer Resource Center -1st FloorLibby: Ready,

Noon-1:30 p.m. - Lunch With Libby: Ready, Set, Solved. Designer, author and makeover television personality Libby Langdon is filming a new show for NBC cable called "Daykeover With Libby Langdon." In each segment, Langdon features real interior design clients, and solves their home décor problems with a small crew in just one day. Join her for up-to the- minute insights on what consumers want now, where they are willing to invest their home décor dollars, solving the most common real-life decorating issues and the behind-the-scenes scoop on the making of a new TV series. Complimentary lunch. Seating is limited and reservations are appreciated. Email libbypr@libbylangdon.com. 310 S. Elm Street - Braxton Culler Showroom

Noon-1:15 p.m. - Design Viewpoints Series: "The Devil in the Details." All the Best founder and editor Ronda Carman leads a panel of renowned designers in a lively discussion of how they bring their design aesthetics into their own homes, and how designers can add details and touches that will give clients' homes individuality and flair. Panelists include Barry Dixon, Celerie Kimble and Amanda Nisbet. Book signings will follow for Carman's new book, Designers at Home: Personal Reflections on Stylish Living, and for Nisbet's book, Dazzling Design. Complimentary boxed lunch. 0.1 CEU Credit. High Point Theatre at the Transportation Terminal

1-2 p.m. - Big Data = Big Opportunity. Presented by Bob George, FurnitureCore. The latest buzz word is "Big Data." A catchy phrase to describe how retailers in other industries are using data to attract more consumers that purchase, determine the merchandise they want and discover new customers that they are not selling to. Plaza Suites - NHFA Retailer Resource Center -1st FloorAttracting the Right

2-3 p.m. - Attracting the Right Clients. What brings the right client to your firm? Mary Knackstedt discusses communication processes and skills that support long term relationships and a quality design practice. 415 W. High St. - Red Egg showroom

2:30-3:30 p.m. - 6 Steps to Success. Presented by Margi Kyle, The Design Doctor, LLC. The audience will gain an in-depth, hands-on hour of understanding their personality, through the selection of primary and secondary colors their eyes go to. The order of six colors tells the story of how they attack life, work and family. Plaza Suites - NHFA Retailer Resource Center -1st Floor

3-5:30 p.m. - Elevate Your Business Mentorship: Our Industry Is Changing. Are You? Just when you have identified your value proposition, your ideal client and your marketing strategy, you discover how your ideal client decorates and shops is beginning to look a lot different. Decor Mentors Lisa Ferguson, Elaine Williamson, Beth Dotolo and Carolina Gentry will openly share insight into new challenges as designers and offer innovative strategies not only to navigate the new waters but to thrive in them. This presentation will be followed by roundtable clusters for peer connecting, elevating and collaborating (grouped by years in business). There will also be an opportunity to connect for 15-minute, one-on-one power mentoring sessions with one of the speakers. Pre-registration required, email tricia@design9inc.com. 220 Elm - Design 9 showroom, #311Allison Paladino:

3:30-5 p.m. - Allison Paladino: Why the Bad Economy Has Been the Best Thing for My Business. Award-winning designer Allison Paladino presents what's important now, from the creative process to building a personal brand as a designer, and why the challenging economy may actually be the best thing that happened to her high-end interior design business. This presentation is for any interior designer who has ever dreamed of making the leap to product design or building a major brand, featuring actual samples of the forms and methods Paladino utilizes to make her business sing every day. Attendees receive 1 CEU credit. Market Square - MS-G/ADC 6

4-5 p.m. - Understanding Style in a Fragmented Consumer Environment. Presented by Britt Albright, Design Circle. Simply put, most furniture stores are boring and consumers are not inspired to allocate disposable income to the purchase. Balancing between the basic and emerging styles is a challenge. The first step is to identify what styles are which. Plaza Suites - NHFA Retailer Resource Center -1st Floor

TUESDAY, APRIL 23

9-10 a.m. - Style Spotters Live. Enjoy a complimentary breakfast buffet while four of the High Point Market Style Spotters share their favorite looks and on-trend products found at High Point Market. Sponsored by IMC and High Point Market Authority, breakfast and seminar are free of charge. Reservations are required by emailing lchastain@imcenters.com. IHFC - 11th Floor, Green Wing, Ballroom A

10-11 a.m. - Are Your Salespeople Ruining Your Reputation? Presented by Mark Lacy, The Furniture Training Company. In this seminar we'll examine how social media can greatly harm your store's reputation and sales. Discover how your salespeople cause most negative posts about your store. Learn the simple, yet essential, changes you'll need your salespeople to make to turn shoppers' social media bad-mouthing into customers who are fanatical Facebook fans. Plaza Suites - NHFA Retailer Resource Center -1st Floor

Noon-1:15 p.m. - Design Viewpoints Series: From Inspiration to Compensation. Presented by the High Point Market Authority and ASID. Sponsored by Lutron Electronics. Famed Hollywood interior designers Jaime Rummerfield and Ron Woodson, of Woodson & Rummerfield's House of Design, are known not only for their fabulous design viewpoint, but also for stepping out of the design box. Besides designing for celebrity clients, the dynamic duo has branched out into their own online shop, a furniture line, their book High Style, showroom design for Stanley Furniture and more. They will discuss how they did it, and how you can turn your inspiration into ideas that bring you compensation. Complimentary boxed lunch. 0.1 CEU Credit. High Point Theatre at the Transportation Terminal

1-2 p.m. - Seeing Is Believing: Selling Home Furniture Using 3D. Presented by John "JT" Thompson, VP Sales & Marketing, VividWorks Ltd. This seminar covers who should use it, what it is, when and where it should be used, why it works so well and how to leverage its power to increase sales and gain customers. Plaza Suites - NHFA Retailer Resource Center -1st Floor

2:30-3:30 p.m. - How Game Developers Are Disrupting Online Furniture Sales. Presented by Janus Jagd, CEO, Love My Home. Consumers do just as much pre-purchase research online when shopping furniture as with other high involvement products like consumer electronics and apparel. But furniture converts significantly lower online. Jagd will share insights to how these consumers' pains can be solved online through the use of game technology that offers realistic 3D visualization on mainstream computers. Plaza Suites - NHFA Retailer Resource Center -1st Floor

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