CMI unveils new catalog
Home & Textiles Today Staff -- Home Accents Today, January 23, 2013
PAWTUCKET, R.I. - Braided-texture area rugs and accessories manufacturer CMI (Colonial Mills Inc.) has released its latest catalog.
The 40-page Look Book showcases photography of the rugs taken in actual homes, patios and backyards, "places real consumers will use these braided-texture area rugs and accessories."
Close-up shots of the rugs feature the texture, weave and patterns, while the lifestyle images capture a rug pulling a room together.
Catchy phrases, like "Pick a color, any color," "Let's play!" and "Trend-setting traditions" lead off the pages, while copy highlights specific features of the rugs and accessories.
"It was time for us to create a catalog that spoke to both buyers and consumers, because, ultimately, the buyers are consumers as well," said Meredith Thayer, creative director.
She said the book can be used as a tool for buyers, designers and store owners.