Capel launching Country Living line
Capel also is delivering new domestic and imported area rug collections.
-- Home Accents Today, 4/28/2006 2:00:00 PM
Capel has expanded its line with innovative designs and inspired a new co-brand partnership with Country Living magazine for this market.
Capel also is delivering new domestic and imported area rug collections from its in-house creative team with introductions in the casual, contemporary and traditional categories.
“Our co-brand partners look to Capel because we are unmatched in our creative, marketing and sourcing capabilities,” said Eric Birnbach, president and CEO of the company. “Capel’s design team leads the industry.” Capel’s Country Living launch includes two core collections and a Country Living Getaway contest.
Inspired by the pages of the magazine, Capel Rugs debuts the Antique Florals loop-hooked collection and Mosaic indoor/outdoor braided rug collection for the Country Living line.
With 19th-century American hooked rug designs, Antique Florals is composed of 100% wool and utilizes the centuries-old technique of heavy hand-hooking.
The initial rug collection features seven colorways with individual looks in cream, ivory, mahogany, maize, melon, oatmeal and pewter. A 5x8 retails for $399.
All-weather Mosaic spruces up indoor or outdoor rooms with a graphic patchwork stepping- stone pattern available in dark black, brown, hunter green, teal, terra cotta and yellow. The polypropylene rug is fade, mildew and mold resistant. The reversible rug cleans with a garden hose and can drip dry. A 5x8 retails at $299.
All visitors to the Capel Showroom are eligible to win one of two prizes: a 9’x12’ Country Living Antique Florals area rug of their choice or a luxury getaway for two at The Equinox resort in Vermont.
Capel has put the spotlight on color during market with a visual presentation of Capel’s new color and trend report. For a peek at what’s behind Capel’s newest rug designs, market attendees can view a visual display of the Capel Rugs Color & Trend Report: Interior Influences to 2007. The report, now available in a monthly e-mail newsletter, features an in-depth look at leading styles, trendy materials and patterns, and the hottest color palettes as forecasted by Lou Webster, Capel Rugs director of product development.
All visitors to the Capel showroom can register to win a 50- inch pixel plus plasma flat screen television (valued at $4,000). Capel selected the April market giveaway as an entertaining way to illustrate its emphasis on color, complete definition across its product line and being on mark with marketplace trends.
Capel’s showroom is located at MS-112.
Capel’s other licensed collections include Sunbrella, Bob Timberlake, Williamsburg and Biltmore Estate For Your Home.
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