Liberty of London, Target to launch home and fashion collection in March
Susan Dickenson -- Home Accents Today, 12/2/2009 9:40:00 AM
Target is partnering with British luxury brand Liber
ty of London, known for its bold florals and exuberant prints, to launch a collection across home and fashion categories available exclusively at Target in the U.S., and Liberty and Liberty online in the UK. The home collection will include accessories, home décor, storage items, picnicware, bicycles and garden equipment. The fashion collection will feature apparel and accessories for women and children.
The collection will launch March 14, 2010 in Target stores nationwide, and on Liberty
.co.uk. The collection will be available to buy in-store at Liberty beginning in April 2010.
Liberty's current home collection includes furniture, accessories, lighting, home fragrance and rugs, such as the Moroccan chair, poufs and carpet shown in the photo at right. The brand has an extensive roster of designer collaborations, including its latest with Rolling Stone Ron Wood which translates Wood's paintings into leather, cotton, jersey, foil and nylon (photo, below left)
Arthur Lasenby Liberty first opened his Regent Street store in 1875, selling ornaments, fabric and decorative objects from Japan and the East. In 1885 he expanded the location and added carpets and furniture. In the 1890s, Liberty built strong relationships with leading English designers of the Arts and Crafts and Art Nouveau movements and incorporated the styles into the shop. Over the decades, Liberty of London grew into a destination emporium for eclectic renderings of contemporary and traditional designs in fabrics, homegoods, furniture, accessories, gifts and apparel. In 2005, the Liberty of London luxury brand launched under the creative direction of Tamara Salman. The company is majority owned by British-based MWB Group Holdings, plc.
(Note: photos shown here are for illustrative purposes only and are not part of the Liberty of London collection for Target)
I cannot wait to have my own home in Richmond I can decorate!!
Jane - 2009-12-02 13:17:00 EST
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