Azra Home Furnishings to make U.S. debut in Las Vegas
Will unveil line of hand-knotted rugs
-- Home Accents Today, 1/26/2010 7:33:00 AM
Azra Home Furnishings will make its North American debut next week in Las Vegas, introducing a hand-knotted rug line. The company is exhibiting in Building C, Space 599-79.
The company has been crafting high-end hand-knotted rugs in Pakistan for more than 40 years. With an established retailer base in Europe and South America, the company plans to offer its North American customers designs that are sophisticated and fashion-forward while maintaining their Old World craftsmanship, providing exceptional value and quality, according to a press release about the launch.
The collection will encompass a total of 50 rug styles incorporating a mix of traditional, transitional, and contemporary designs. The assortment will include all standard rug sizes and approximate retail prices will range from $3,000 to $6,000.
“We are excited about launching our beautiful new line of rugs in Las Vegas, and introducing Azra’s quality, style, and value to the American market,” said Mike Sausman, vice president of sales and marketing for Azra Home Furnishings.
The company will also premiere its collection at the upcoming High Point Market in April. Retailers and interior designers alike will benefit from Azra’s development of a special order program for rug customization. The company has also hired a national sales force to manage all sales and customer-service related issues; however, management will be on-hand to speak with interested sales representatives for additional territory opportunities.
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