Rayburn hired as Oriental Weavers director of marketing

Nicki RayburnNicki Rayburn
Nicki Rayburn is Oriental Weavers' new director of marketing and is responsible for creating a new marketing direction and developing global initiatives to promote the company's area rug and hospitality brands.

Rayburn will work out of Oriental Weavers' Dalton, Ga. corporate headquarters.

"We are truly excited to have Nicki on board as part of our team and look forward to our customers and clients benefitting from her talents and fresh approach to our company's marketing efforts," said Mike Riley, president of Oriental Weavers.

Prior to joining Oriental Weavers, Rayburn most recently served as director of public relations for Mohawk Inds., handling the Mohawk, Karastan and Durkan brands. In this position, she was responsible for the strategic direction and implementation of public relations, advertising, point-of-sale efforts and additional marketing functions. She has also served as brand manager of Knoxville, Tenn.-based PetSafe and in an Atlanta-based advertising agency.

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