Sixty vendors join Snap Retail’s Traffic Builder
New vendors include Uttermost, Imax, Bailey Street and more
-- Home Accents Today, 3/23/2010 7:04:00 AM
Snap Retail has announced that 60 leading vendors have signed up to provide their marketing content to retailers in its Traffic Builder marketing system. Recently added vendors include: Aurora, Archipelago Botanicals, Bailey Street, Creative Co-op, Dimond Lighting, Evergreen, Feizy, Imax, Lite Source and Uttermost.
Snap Retail had previously announced that TrafficBuilder participants included Mud Pie, Midwest-CBK, Lindsay Phillips, Beatriz Ball Collection among many others. A complete list of participating vendors is available at www.snapretail.com/tb-vendors. Traffic Builder is an easy-to-use e-mail marketing and social media system for independent retailers that enable them to better market to their customers, resulting in higher store traffic.
“A big challenge that retailers face in creating marketing campaigns is the time it takes to pull together the various materials about their product lines,” said Ted Teele, CEO, Snap Retail. “With 60 leading vendors on board and more signing up weekly, most retailers are able to market their important lines easily and compelling to their customers, resulting in more traffic into their stores.”
Interest among retailers has been high, with more than 800 retailer locations having signed up before the launch of the software.
“We cannot wait to begin marketing our top lines to our customer lists,” said Dana Rickers from Alexis Designs in Grand Rapids, Mich. “The content of many of our largest selling lines are part of Traffic Builder, so we find great value in the system as compared to a basic email system which does not include any rich content.”
Snap Retail is offering a limited-time free trial offer in which retailers can utilize the system without any fees for three months. Retailers need to sign up by April 30 to qualify for the full three months.
TrafficBuilder will be released to retailers on May 1. Interested retailers can learn more and sign up at: www.snapretail.com/trafficbuilder.
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