Classy Art launching digital promotion for Cyber Monday
Home Accents Today Staff -- Home Accents Today, November 20, 2012
HOUSTON -- Wall décor supplier Classy Art Wholesalers Inc. will host its first completely digital promotion in conjunction with Cyber Monday. Classy Art will be giving away free freight on all orders placed online.
Cyber Monday takes place the Monday after Black Friday, extending the major discounts that brick-and-mortar retailers offer on Black Friday to online shopping.
"Giving away free freight on a minimum order is pretty crazy, but it is worth it to have our dealers use and experience our website," said Gabriel Cohen, vice president of Classy Art. "It is one of the user-friendliest websites in the industry, and there are some really cool features like 24/7 customer support via live chat. We feel that once our customers are comfortable with the website, they will be much more inclined to use it in the future."
Through its Cyber Monday offer, Classy Art aims to bring a business-to-consumer-type promotion to a business-to-business environment, according to a release. The company plans to offer more Cyber Monday specials in the future.
"We do understand that this is traditionally a retail type promotion, but we have always used retail marketing concepts in our business," Cohen said. "Our industry is stuck in a tiny little box when it comes to marketing, but the retailers have lots of creative ideas. We not only listen to our customers about how to improve our products and customer interactions, but we take notes on new and creative marketing concepts."