GLM acquires publisher of Internet Retailer Media
Home Accents Today Staff -- Home Accents Today, November 9, 2012
GLM has acquired the events group of Vertical Web Media, including Internet Retailer Conference & Exhibition, the leading e-commerce event in the United States, and two allied events - Internet Retailer Mobile Marketing & Commerce Forum and Internet Retailer Web Design and Usability Conference. Terms of the transaction were not disclosed.
According to a GLM release on the move, "The acquisition creates a strategic partnership between the two companies whereby the existing IRCE sales, marketing and operations team will remain with the events group and operate as an independent division of GLM, one of the country's largest operators of trade shows for the retailing market." VWM will continue to provide conference agenda development, speaker recruitment services and marketing support. VWM will retain all of its media properties, including its Internet Retailer Magazine, news and informational web sites, e-mail newsletters and research databases and directories.
"The IRCE event presents top-quality, forward-looking conference content, and continues to see strong growth as to both conference attendees and exhibition participants," said Charles G. McCurdy, GLM Chairman and CEO. "Because internet retailing and e-commerce are such important growth topics for the retailers and suppliers who attend GLM's existing shows, this is a natural extension of GLM's reach and impact within the supplier and retailer community."
"We are extremely excited about this collaboration with GLM," said Jack Love, chairman and publisher at VWM. "Our extensive knowledge of and contacts within the e-commerce and online retail space, combined with GLM's tradeshow expertise and expansive reach within the retail community, lay a strong groundwork for future development of GLM events and Internet Retailer publications around the globe."
IRCE, the nation's largest conference and exhibition devoted to e-commerce developments and technologies, was launched in 2005. The annual event features approximately 600 e-commerce vendors and 100 conference sessions over a four-day period, and attracts nearly 9,000 e-retailing and e-commerce executives. Its speakers and attendees comprise the broadest collection of e-commerce competitors around the world, including retail chains, web-only merchants, retail goods manufacturers and wholesalers and consumer services companies. The 2013 edition of IRCE is scheduled to run June 4-7, at McCormick Place West, in Chicago.
IRWD, the leading web design and usability conference, was launched in 2008. The annual event features 60 exhibits and more than 30 conference sessions, including an SEO Day and Design Workshop. IRWD attracts a diverse crowd of top e-commerce executives, web designers and developers, and marketers from web-only merchants to e-commerce operations of the top chains. IRWD 2013 is scheduled to run February 11-13, at the Omni Orlando Resort, in Orlando.
MMCF, presenting cutting-edge marketing and e-commerce information for competitors in the mobile commerce space, was launched in 2010. The annual event features 40 exhibits and more than 25 conference sessions, attracting representatives from retail chains, web-only merchants, catalogers, branded manufacturers and e-commerce vendors. The most recent MMCF was held last month in San Diego.
McCurdy added, "There is a high degree of fragmentation in the e-commerce space, with both established and new service providers competing for retailers' business. We know from our research that retailers and suppliers whom GLM supports are in a high-adoption phase of online marketing and e-commerce capabilities. IRCE gives us the ability to embed access to credible e-commerce content and suppliers into our existing shows, above and beyond IRCE's strong base of participants and growth prospects."
GLM anticipates co-locating e-commerce content and resources drawn from IRCE's network with many of its existing shows, starting in 2013, and sees potential for expansion of IRCE-related events in the U.S., Europe and Asia, the release state.