Wayfair.com 'mega-site' is new home for CSN Stores' 200 shopping sites
Susan Dickenson -- Home Accents Today, September 1, 2011
BOSTON - Today marks the launch of Wayfair.com, formerly CSN Stores. The e-commerce giant has consolidated its 200 sites into one brand to create an online shopping "mega-site" offering more than 4.5 million items from 5,000 home brands. The exceptions are AllModern.com (offering modern design) and home décor flash sale site Joss & Main, which will continue to operate outside of the Wayfair grouping.
Over the past nine years, CSN, which expects to surpass $500 million in sales this year, has experienced significant growth by focusing its efforts on 200+ sites, named for the category of goods they carry, such as Cookware.com, Luggage.com, Strollers.com, and BedroomFurniture.com. Wayfair.com brings all of those sites together in one place.
"After years of growing successfully and profitably by selling and delivering huge items including bedroom sets, gazebos, and grills from 200 different sites, we decided it was time to refresh what we do best and focus on one new site to benefit our customers," said Wayfair CEO Niraj Shah. "We also have a more consumer-friendly name, an attractive logo and layout, and a technically advanced site platform - upgrades that give customers faster, more enjoyable, and memorable shopping experiences all in one place."
Sporting a new tagline, "a zillion things home," the company says Wayfair.com will expedite searches for specific items while also giving consumers broader browsing ability to view other home-related categories including furniture and decor, cookware, lighting, tools, flooring and more.
"Our mission is to become the favorite place to buy anything for your home," said Wayfair's Chairman Steven Conin
CSN's family of brands includes Wayfair, Joss & Main and AllModern.
The rebranding follows the company's first round of institutional funding - June's $165 million investment from Battery Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital. According to The MoneyTree Report, it was the largest round of funding in the U.S. during Q2, 2011. This funding supports the Wayfair transition, appropriate acquisitions, and other plans for corporate expansion in the U.S. and globally.
To accelerate and manage its growth, the company is aggressively hiring. The staff has more than doubled in two years, jumping from 400 to more than 850 employees to date. The company plans to hire as many as 200 additional people by year's end, bringing the total number to more than 1,000. Job openings are listed at http://www.Wayfair.com/careers.
Earlier this year, the company surpassed Crate&Barrel in industry rankings to become the No. 2 online retailer of home furnishings and housewares in the U.S., based on annual sales. In the past two years, the company has grown more than 50 percent annually.
Beyond its Boston, MA headquarters, Wayfair has an operations and distribution center in Ogden, UT, and another distribution center slated to open in Hebron, KY, this fall. Wayfair's international offices are in Galway, London and Munich.
Uttermost and Surya at the Dallas Market Center