Wayfair orders top $1 billion in 2013

Revenue grew 55% for online retailer
Wayfair, online retailer of home furnishings and décor, reported record year-end results for 2013. The ecommerce company hit $915 million in revenue to close the year with an annual revenue growth rate of 55% and order intake exceeding $1 billion.
     The company's portfolio of home brands experienced steady growth throughout 2013 capped off by strong holiday sales in the fourth quarter as an increasing number of shoppers sought the selection, convenience and service that Wayfair delivers in the home goods market, according to a company release.

     "We were expecting impressive sales growth in 2013 and are pleased to see our model is working to drive increased brand awareness, customer acquisition and retention," said Niraj Shah, CEO and co-founder of Wayfair. "We are focused on delivering an exceptional shopping experience specifically geared to home goods and will continue to address the unique requirements of this market category with innovation across all aspects of our business."
     Over the past year, Wayfair launched several new tools to help consumers shop more than seven million products. The company also continued to build its offering of inspirational content and ideas through media partnerships with This Old House, Coastal Living and Sunset.
     "When I arrived at Wayfair three months ago, I knew I was joining an amazing team leading an incredible growth engine," added Michael Fleisher, CFO of Wayfair. "Our full year results and 55% growth rate prove that point and the sheer scale of our business sets it apart as a true leader in the emerging class of ecommerce winners."
     Wayfair heads into 2014 anticipating continued growth and opportunity across the business and its portfolio of home brands including Wayfair.com, Joss & Main, AllModern and DwellStudio. Key initiatives in the coming year will include the development of new lifestyle brands and the launch of proprietary product lines.

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