Casual Living sets agenda for 2014 conference
January 30, 2014,
Highlights of the conference include:
Keynote Address: A Retailer's Guide to the Changing Future. Sponsored by Surya. Today's volatile market has blurred the lines between change and tradition. Noted futurist David Zach will help us better understand where we are, where we are headed and when and how to change in order to stay a step ahead of the competition.
The Art of Multi-Generational Selling. Sponsored by Dallas Market Center. Selling and marketing across generations is critical. Millennials, Generation X, Baby Boomers and Traditionalists buy differently. Jason Dorsey, The Gen Y Guy, is recognized as the millennial expert. He will show you that it is possible to sell across each generation.
The Changing Channels of Distribution. Today's consumer is educated, informed and demanding. Agio's CEO Bob Gaylord will discuss how the quest for design, price, convenience, delivery, durability and comfort is changing where, when and how consumers shop for the outdoor room.
Awards Dinner to recognize Casual Living's Retailer of the Year, Chair King Backyard Store, and Supplier of the Year, Agio.
The conference will also include a series of roundtable discussions and much more.
For a complete agenda and registration information, visit www.casualliving.com/con2014.
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