Nourison social media campaign targets diabetes

Manufacturer hopes to ‘pull rug out from under' disease

$1 donated for every "like" or follower on companyNourison is teaming with the Diabetes Research Institute through social media.
Every new "like" or follower on Nourison's Facebook and Twitter pages in January means more money is going to combat diabetes.

The Saddle Brook, N.J.-based rug and home décor manufacturer announced the social media donation campaign to help fund the research efforts of the Diabetes Research Institute. Beginning on Jan. 2, Nourison will donate $1 to the DRI for every new "Like" or follower on the Facebook and/or Twitter page through the end of the month. There will also be a chance to win a rug and pillow coordinate.

"Nourison and the Peykar family have been strong supporters of the Diabetes Research Institute for a long time," said Thomas Itty, marketing director of Nourison. "Our goal is to raise awareness and highlight the significant progress of organizations such as the DRI."

"This is a wonderful opportunity to expand what it means to have a voice for a cause by utilizing social media," added Brooke Feldman, digital marketing coordinator of Nourison. "DRI and our team are very excited to collaborate on posts to make this informational and fun for each of our followers."

To participate in the campaign, "Like" the Nourison Facebook page, or "follow" the conversation on the Twitter feed. Help spread awareness by using the hashtag #NourisonGives.

Home Accents Today Staff | News & Commentary

Home Accents Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Badgley Mischka Home Collection showroom tour, High Point Market

    Camera Icon More Videos

Furniture Stores Accessories Sales Survey

Home Accessories Survey

Please help us provide benchmarks that you and your fellow furniture retailers can use to measure and improve your home accessory sales. All of your answers will be held in the strictest confidence and will be reported only in combination with those of other retailers. At the end of the survey, you will have the opportunity to enter your name in a drawing to win one of three $100 Visa gift cards. Please click here to take the survey. Or click here to download and fill out the form and email it back to us. Thank you for your response!