Americasmart launches mobile app
Home Accents Today Staff -- Home Accents Today, January 7, 2014
Americasmart Atlanta is unveiling a new mobile market app in time for the Atlanta International Gift & Home Furnishings Market, which kicks off today and runs through Jan. 14. The app is now available in the Apple App Store and Google Play.
According to Jeffrey L. Portman Sr., president and chief operating officer of Americasmart, the app is designed to give customers "optimum connectivity with maximum functionality in a technology advance unmatched in size and scale by any wholesale marketplace."
The introduction follows more than two years of research, design and development to create a digital environment scaled to the needs of buyers and sellers doing business daily, and across the 14 annual markets staged within Americasmart's 7.1 million-sq.-ft. campus.
The new Americasmart mobile app allows buyers to discover and explore new and existing exhibitors, categories, lines and products and to make note of market events and promotions. Buyers can browse exhibitors by floor map or in a list, record favorite lines and categories, and plan, organize and manage market details. Americasmart plans to expand and enhance the app during the next 12 months.
"The transformative power of this app is limited only by the boundaries of technology, which in our execution is virtually limitless," Portman said. "This elevates the experience of doing business here to a level of unfathomable convenience and efficiency."
Key functionality of the free app includes:
• Comprehensive search tool encompassing exhibitors, product lines, categories, events and services;
• Enhanced exhibitor digital showrooms with logos, descriptions, product lines, categories, images, services and contact information including social media links;
• Dynamic floor plans allowing buyers to easily navigate the campus, floor by floor.
Another addition is a built-in augmented reality scanner, which allows buyers to connect to exhibitor information, pinpoint their location on campus, and add exhibitors and events from on-campus printed materials and signage to their Market Plan scheduling tool.
The new mobile app comes on the heels of the implementation of free Wi-Fi throughout the campus and an enhanced Americasmart website, which features expanded exhibitor profiles, searchable content, new floor plans, and market plan accounts.