Ikea U.S. e-commerce rises 65%
January 30, 2014-- Home Accents Today,
The Ikea Group reported a strong year for its U.S. business in fiscal year 2013.
Comp stores sales grew by 6.7% and e-commerce rose an impressive 65%, which the retailer attributed to expanded online offerings of home furnishing accessories and lowering prices on some best-selling items.
"Consumer spending is improving in many countries," said Peter Agnefjäll, president and CEO of Ikea. "While the challenging economic situation may not be over, there are positive signs. Important consumer markets such as the U.S. are coming back and Europe in general is starting to recover."
Mike Ward, Ikea's U.S. president, said membership in Ikea's family loyalty program grew last year to 4.3 million, up from 2.3 million members in fiscal year 2012. The retailer also plans to open new stores in Miami and Kansas City in 2014.
Ikea is also remodeling its Marketplace in its U.S. stores, where home furnishing accessories are sold. So far 17 stores across the U.S. have received Marketplace remodels, with four others to be completed.