Oriental Weavers inks deal with Tommy Bahama
Home Accents Today Staff -- Home Accents Today, January 16, 2014
Oriental weavers has signed a licensing agreement with island-inspired lifestyle brand Tommy Bahama for multiple collections of indoor and outdoor area rugs.
The rugs will be introduced Jan. 9-12 at the Atlanta International Gift & Home Furnishings and Area Rug Market.
"For 20 years Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle. We are proud to partner with Oriental Weavers, one of the most exclusive indoor and outdoor area rug companies in the world," said Doug Wood, president and COO of Tommy Bahama. "Their long standing commitment to using high quality materials along with their unique and eclectic coastal design elements makes their collections a great fit for our brand."
The Tommy Bahama Home rug collections will include rugs made of wool, jute and other fibers ranging in sizes 2x3 to 10x14. Styles will vary from traditional to botanical and coastal inspired designs. All the rugs will be produced at Oriental Weavers facilities in the U.S., India and Egypt.
"We are thrilled to have the exclusive area rug partnership with Tommy Bahama, one of the most sought after and respected consumer brands in today's marketplace," said Jonathan Witt, vice president of Oriental Weavers. "As the largest manufacturer of outdoor rugs, it was obvious for us to partner with the popular lifestyle brand. Of course we have tremendous plans for the indoor line as well which includes multiple constructions and special styles, including natural fiber hand-knotted selections. Tommy Bahama's consumer brand recognition coupled with our unparalleled rug design and manufacturing capabilities is sure to be a home run for our retail partners. We expect a long and successful partnership with Tommy Bahama and are excited to debut the extensive line at the markets in January."
The Tommy Bahama Home rug collection will be available to consumers through specialty flooring and furniture stores as well as select catalogs in spring 2014.
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