Casual Living sets agenda for 2014 conference
Home Accents Today Staff -- Home Accents Today, December 20, 2013
Home Accents Today sister publication Casual Living has announced the agenda for its third annual conference. Titled "Change: The New Status Quo," the event is set for Feb. 19-21 at the Rosen Shingle Creek Resort in Orlando, Fla.
Registration is now open at progressivebusinessmedia.com/casuallivingcon.
The complete agenda includes:
Wednesday, Feb. 19
12:30 p.m.: Golf. Optional/Additional Cost. Sponsored by TUUCI.
1 p.m.: Retail Tour. Optional.
4:30-6:30 p.m.: Registration
6:30-7:30 p.m.: Cocktail Party. Sponsored by Las Vegas Market.
7:30 p.m.: Dinner on Your Own
Thursday, Feb. 20
7:30-8:30 a.m.: Breakfast. Sponsored by Americasmart.
8:30-8:35 a.m.: Welcome. Presented by Norman Hamilton & Jamie Sorcher, Casual Living.
8:35-9:35 a.m.: Keynote: A Retailer's Guide to the Changing Future. Sponsored by Surya. Today's volatile market has blurred the lines between change and tradition. Noted futurist, David Zach, will help us better understand where we are, where we are headed and when and how to change in order to stay a step ahead of the competition.
9:30-10:30 a.m.: The Art of Multi-Generational Selling. Sponsored by Dallas Market Center. Selling and marketing across generations is critical. Millennials, Generation X, Baby Boomers and Traditionalists buy differently. Jason Dorsey, The Gen Y Guy, is recognized as the millennial expert. He will show you that it is possible to sell across each generation.
10:30-11 a.m.: Break. Sponsored by Pride Family Brands.
11-11:45 a.m.: Proposition 65...It Changes Everything. Growing confusion along with rising litigation stemming from California's Prop 65 law is changing the way suppliers and retailers must operate. Veteran attorney Jerry Cohen will moderate a discussion with suppliers and retailers that clarify the law and how it impacts everyone in our sector.
11:45 a.m.-1:15 p.m.: Lunch. Sponsored by Treasure Garden.
1:15-2 p.m.: The Changing Fabric of Fabric. Sponsored by Sunbrella. Today's fabric suppliers have changed the game by bringing products to market that offer superior performance and hand, bold, rich colors, sustainable materials and much more. Our panel, hosted by Sunbrella, will discuss the most effective ways to communicate these benefits not only to retailers, but to consumers as well.
2-2:30 p.m.: The Changing Channels of Distribution. Today's consumer is educated, informed and demanding. Agio's CEO Bob Gaylord will discuss how the quest for design, price, convenience, delivery, durability and comfort is changing where, when and how consumers shop for the outdoor room.
2:30-3 p.m.: Break. Sponsored by Pride Family Brands.
3-4:30 p.m.: ICFA Roundtables. Formats are changing the way retailers communicate with their customers. Attend any of these 30-minute roundtable discussions on today's hottest issues and come away better able to speak to your customers in a language they understand.
• Selling on the Internet
• Social Media
• Winning Retail
4:30-6:30 p.m.: Free Time
6:30-7:30 p.m.: Cocktail Party. Sponsored by Agio.
7:30 p.m.: Awards Dinner. Sponsored by the International Casual Furniture and Accessories Market. This event recognizes Casual Living's Retailer of the Year, Chair King Backyard Store, and Supplier of the Year, Agio.
Friday, Feb. 21
7:30-8:30 a.m.: Breakfast
8:30-9 a.m.: Roundtable Reports
9-9:45 a.m.: Changing Your Marketing Mix To Reach Today's Consumers. Everyone loves lists. Marketing maven Kevin O'Brien, will share his Top 10 list of proven marketing strategies designed to take your business to the next level by interacting with your customers in new ways with new media.
9:45-10:15 a.m.: Break. Sponsored by Pride Family Brands.
10:15-11 a.m.: Changing Your Product Mix for Maximum Profitability. A panel of winning retailers share real-world examples of how they've grown their business with the help of new product categories such as outdoor kitchens, grills, alternative shade options, sound-and sight appliances and more. Their stories will inspire you to do the same.
11 a.m.: Wrap Up & Adjourn. Presented by Norman Hamilton & Jamie Sorcher, Casual Living.