Surya introducing William Morris-inspired rugs
January 9, 2014,
Surya is launching rugs inspired by Arts & Crafts pioneer William Morris.
Recognized as one of the most influential designers of the Arts & Crafts movement, Morris is best known for his patterns on fabrics and wallpapers. He drew his design inspiration from handicraft and traditional techniques from the Middle Ages, with a focus on incorporating into his works the natural forms found in an increasingly industrialized world.
"Renowned for his iconic and decorative designs, William Morris emphasized craftsmanship and attention to every detail," said Evert Kroon, brand manager for William Morris Rugs. "Both Surya and Morris & Co. represent innovation and luxury synonymous with the highest quality and enduring appeal. We are pleased to partner with Surya to bring to life Morris's signature designs in beautiful and elegant rugs."
"William Morris was a true force of nature who believed in the power of design to change the world," said Satya Tiwari, Surya president. "While looking to the past for inspiration, he created a visionary, forward-thinking approach to design, as well as the way we view the world - both of which remain highly relevant today. We are excited to have the opportunity to share Morris's refined and inspired designs with our designer and retailer customers."
The Morris Collection is debuting at Surya's showroom at AmericasMart 11-A-1, which will be open daily from 8 a.m. to 8 p.m.
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