Thom Filicia adds lighting to Safavieh partnership
Home Accents Today Staff -- Home Accents Today, January 23, 2014
Home décor manufacturer Safavieh is teaming up with Thom Filicia to expand their licensing partnership into the lighting category.
Shown with dusk blue wood grain base and coordinating dusk blue linen shade with black tape trim, the Packwood table lamp is available in three additional colorways.
Thom Filicia Lighting for Safavieh will launch in Las Vegas with 14 designs in multiple colorways for a total of 35 SKUs in shapes, materials and textures that reflect the designer's classic yet fresh approach to what he has dubbed, "The New American Aesthetic."
Safavieh is also the producer of licensed rugs by Filicia.
I'm thrilled to expand Thom Filicia Home into lighting and for the opportunity to share my point of view at the premiere in Las Vegas," Filicia said. "Safavieh has brought to life my vision for the collection: Product that is beautiful; design that's intelligent. It's about texture, form, and impeccable attention to detail. My goal with this lighting line was to create a collection that is both exceptional and accessible; a custom designer look that is sophisticated yet approachable and will appeal to a broad base of consumers."
The international debut of the first lighting collection under the Thom Filicia Home brand will be held on Monday, Jan. 27 at Safavieh's WMC A-101 showroom. A question and answer session with Thom will be held from 11:30 a.m. to noon.
During the session, Gretchen Aubuchon, founder of Fashion + Décor, will interview Thom about the collection and the importance of lighting to a room's ambiance. Safavieh will host a luncheon at the showroom from 12:00 to 1:00. Thom will be available for photo ops and will sign copies of his book, American Beauty: Renovating and Decorating a Beloved Retreat from 12:30- 1:30 p.m.
"Thom is an icon in the interior design community: his style adds a unique new perspective to our lighting collection and to the lighting industry as a whole. We are excited to bring this collaboration to the marketplace; Thom's concept of democracy of design-high style and quality at accessible prices-will resonate with consumers in lighting as it has with his rug collection for Safavieh since 2009," said Arash Yaraghi, a Safavieh principal.