Guildmaster rebrands for 2014
Home Accents Today Staff -- Home Accents Today, January 7, 2014
Guildmaster's 2014 branding campaign includes a new company logo.
This is the first phase of the reorganized company's marketing campaign for 2014, featuring the tagline "Stories Made by Hand."
"This new look reflects a fresh point of view for Guildmaster, consistent with our goals moving forward," said Steve Crowder, CEO. "However, as the line continually develops and evolves, our commitment to creating pieces made one at a time by skilled artisans remains unchanged. Each Guildmaster piece has a story. A story that is embellished by the craftsmanship of its builder and the finishing touches of its owner. Guildmaster is the author of Stories Made by Hand."
"Each Guildmaster story reflects the conversations it inspires and the room it transforms," said Margaret Powers, VP of sales and marketing. "To fully develop the Stories Made by Hand concept, we are asking buyers and designers to share their Guildmaster stories with us at the upcoming winter markets. Our goal is to collect stories that will be woven throughout our marketing campaign, exemplifying how each Guildmaster piece becomes a cherished part of its owner's narrative."
The new Guildmaster branding and Quick Ship Program will be featured at the Atlanta International Gift and Home Furnishings Market Jan. 7-14, the Dallas Total Home and Gift Market Jan. 15-21 and the Las Vegas Market Jan. 26-30.
Uttermost and Surya at the Dallas Market Center