Vietri announces staff changes
February 18, 2014,
Holli Draughn has been promoted to vice president of sales, a new position. Draughn joined Vietri in 2008 as sales coordinator. She most recently served as national sales manager. As a vice president, Draughn will join the senior management team.
With the shift in Draughn's role, Anne Campbell Robbins has moved into the position of national sales manager. She has been a Vietri sales representative since 2007 and involved in the retail business for more than a decade.
Working hand in hand with the sales team is a new product development manager, Joan Bolick. She brings luxury experience to the group, drawing from previous positions with companies such as Bond No. 9 and Fab.com.
Mark Gabriel has been promoted to chief financial officer. Previously Vietri's controller, Gabriel will oversee the accounting department. He manages Vietri's financial information, and he is involved with economic strategy and forecasting. His background is in accounting and auditing.
In the marketing department, Lisa Boyles has been named vice president of marketing. She brings to the position more than 10 years of experience in sales, marketing and brand development. Joining the Vietri team in 2005, Boyles has served many roles including national sales manager, director of sales, and director of sales and marketing. She will oversee the marketing department and play a prominent role in strategic planning for Vietri. Her main focus will be on the future of the company and the best and most effective way to expand the brand globally, according to a press release.
Under Boyles' supervision, Ellen Thompson has been promoted to public relations manager. Thompson joined Vietri in 2009 as the marketing and public relations coordinator. She is the company's first public relations manager. Thompson also spearheaded Vietri's 30th anniversary Habitat for Humanity homebuilding project.
Lee Gravely Frankstone has been named vice president of strategy and technology, where he leads the executive team and has responsibility for strategic planning, business development and information technology. After receiving his MBA from UNC Kenan-Flagler and an industrial engineering degree from Georgia Tech, Frankstone was a logistics engineer in the perfume industry before joining the Vietri team in 2008.
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