Howard Elliott launches 2014-2015 digital catalog
Home Accents Today Staff -- Home Accents Today, February 6, 2014
The 2014-2015 Howard Elliott digital catalog launched on Jan. 28.
The Carol Stream, Ill.-based manufacturer has created digital catalogs to showcase its products since 2007. Included in this 220-page 2014-2015 edition are 500-plus new introductions. New introductions can also be found in a separate, 42-page catalog that can also be found on the company's website.
"You can shop both of these books directly online. Just click on an item and add it to your shopping cart," said President Brian Berk.
The catalog separates categories and then breaks mirrors down further by style to make it user friendly and to help in coordination.
"We tried to arrange the product within each category so it flowed cohesively," Berk said. "Someone looking for a traditional wood mirror will see others of a similar like and see something that is even more perfect than what they were looking for, or be able to create a scene in their showroom of all coordinating pieces because they are laid out together in the book. We know it will be a great tool for retailers and designers alike."
Berk said the new introductions in the catalog are particularly exciting and trendsetting.
"With our 12-plus years of experience in the industry we have listened and learned to what customers want, watch the trends - even come to forecast them ourselves to turn around and create an offering that will be well received," Berk said. "This last market we introduced more mirror on mirror pieces which are always a fan favorite, but this time we did them in colored mirrored glass, 3D textures and designs even translated these to accent tables, shelving units and decorative accessories. We also greatly expanded on our accessory collection, introducing even more materials such as wood, hand blown glass and faux stone finishes. We introduced a number of oversized pieces topping out at a whopping 50 inches tall to create drama and style to any setting."
In addition to the digital catalog, a print edition will be available beginning Feb. 14.
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