ART Conference 2014 registration now open
Speakers include Chris Malone, Randy Eller
February 24, 2014,
The conference program includes presentations and workshops on branding, sales, visual trends and, new to the lineup, Speed Dating ART Style, where attendees can choose four business topics to explore. These topic short sessions are designed as an overview introduction to provide the information and tools attendees need to further explore the topic on their own.
The content this year is built on feedback given by four focus groups, which included single store retailers, national multi-store retailers, large manufacturers, boutique manufacturers and rep agencies. Branding and sales resonated across all groups as the topics they wanted to hear about most. This year's program will feature two main training modules:
Branding: Chris Malone, founder and managing partner of Fidelum Partners and co-author of The Human Brand. Malone has more than 20 years of sales, marketing, consulting and organizational leadership experience. Research by Malone and Susan Fiske of Princeton University found that customers engage with and become loyal to companies and brands in the same way they do with other humans - on the basis of their warmth and competence, and a track record of driving growth and profitability.
His primary presentation is "Back to the Future: Building Customer Loyalty in the Digital Age" and with colleague Steve McMahon, principal consultant with Fidelum Partners, will follow up the general session address with concurrent workshops titled "Building The Human Brand," each to focus on a particular segment of attendee.
Sales: Randy Eller, founder and owner of Eller Enterprises. Eller's expertise in the home and gift industry began with a 10-year stint in the retail management of variety stores for a 20-store chain headquartered in Knoxville, Tenn. He is perhaps best known for his work with CBK, an importer and wholesaler of home décor.
Eller's general session address, "Why Your Sales Engine Is Just As Important As Your Product Line," is a general session address and follow up workshop with vendor attendees that discusses why your sales engine is as important as your products and shares practical, specific management techniques and projects that any company can successfully execute to achieve their sales goals.
Joining Eller for a shared general session sales module address is Dennis Gianetti, MS, Go-Giver International Speaker & Coach. Since 1995, Gianetti has been a speaker, trainer, coach and consultant for major corporations and sales organizations across the country. He is a big believer that people don't want to be sold by you; they want to be sold on you. For that to happen, he believes you have to be sold on yourself. This means raising your standards, knowing your priorities, and CANI, or Constant And Never-ending Improvement. Following his general session preview, Gianetti will do a follow up workshop titled "The Go-Giver Approach."
For more information and to register, click here. Registration for the conference should be received by April 7 to be guaranteed a hotel reservation at Paradise Point.
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