Brown Jordan helps furnish Academy Awards lounge
March 4, 2014-- Home Accents Today,
LOS ANGELES - Pink. Bono. Bette. Brad. Meryl. Julia. For those who tuned in to watch, it was an exciting evening at the 86th annual Academy Awards, from the red carpet arrivals to the opening of the envelopes as winners were
The Architectural Digest Greenroom at the 86th annual Academy Awards included a 340-sq.-ft. covered fantasy garden with furniture by Brown Jordan.
Whether a presenter or performer, each person was escorted backstage at the Dolby Theatre to the exclusive Architectural Digest Greenroom, which was outfitted in select accessories and furniture including some from Brown Jordan.
The concept of the Greenroom was inspired by modern urban loft spaces to create a casual luxury with an eclectic, edgy mix of new and vintage furnishings.
"The backstage greenroom is like a prized jewel," said Brian Grazer, who produced the 84th Oscars in 2012. "All you have in that room are people like Meryl Streep, Angelina (Jolie) and Brad (Pitt). Agents and managers are not allowed. You feel like you are at this very coveted moment in your life."
This year's Greenroom, which was located in a converted backstage space and loading dock behind the main stage of the Dolby Theatre, featured a design from David Rockwell, who designed the Oscar sets for the 2009 and 2010 Academy Awards. "This is a hyper experience for everyone experiencing it," Rockwell said. "I try to make it like the early days of the Academy Awards, when it was like a big party. The key is to enjoy the moment."
At the Greenroom's entryway was a life-sized Oscar statuette leading into an indoor lounge. The Rockwell Group also transformed a loading dock adjacent to the lounge into a lush, 340-sq.-ft. covered fantasy garden with floor and hanging planters. An elegant touch included a canopy of lights suspended from the ceiling. Walls were extended with birch waddle panels around the entire perimeter. The ground was covered in black and white mod concrete floor tiles by Exquisite Surfaces. Brown Jordan outdoor furniture with a gray teak finish was upholstered in Jim Thompson fabrics.
Pitching in with the design effort was actress Susan Sarandon, who had input on how to make the room relaxed and what furniture to include since many of the celebrities visiting the area would be in cumbersome gowns.
Founded in 1984 by David Rockwell, and based in downtown New York with satellite offices in Madrid and Shanghai, the firm specializes in a wide array of project types, from hospitality, cultural and healthcare, to educational, product, and set design.