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Susan Dickenson

Votivo unveils limited edition Binary Candle

Inspired by furniture collection made from recycled computer hardware

Votivo and designer Benjamin Rollins Caldwell announced a limited edition collaboration, the Binary Candle.Binary Candle

The candle was inspired by Caldwell’s Binary furniture collection (BRC Designs), in which chair and table surfaces are completely covered with motherboards, computer chips, lcd screens and hard drive disks held in place by sheet metal screws. The furniture maintains an interactive quality with hard drive disks that can be spun, telephone keys and other buttons that can be pressed, and adjustable antennae.

Lady Gaga Binary chairLady Gaga in Binary chair, designed by Benjamin Rollins Caldwell, BRC Designs. The Binary furniture collection is currently on loan to Facebook's New York office.
The Binary Collection interprets Caldwell’s futuristic take on electronic lifecycles in both aesthetic and distinctive recyclable materials. A self-proclaimed reinventor, Caldwell’s Binary chair was the centerpiece of Lady Gaga’s ARTPOP album campaign, shadowing the singer’s tour stops and acting as a “means of communication” between the pop star and her fans. The chair was conceived by Caldwell in April 2011 and was originally shown at the Industry Gallery in Washington, D.C. According to a report in the Wall Street Journal, the chair has traveled with Lady Gaga to Germany and joined her on set at "Good Morning America," and it figured prominently in her  social media campaign.  

The Binary Candle’s product packaging is covered in a handcrafted photo collage and incorporates colorful electrical wires instead of the hemp string used in Votivo’s traditional packaging. The candle’s multi-layered scent features the following notes: Top – metallic accords, bergamot; middle – jasmine, lavender, basil, clove, eucalyptus; base – sandalwood, patchouli.

All aspects of the Binary Candle are natural and recyclable, from the soy blend wax to the 100% post- consumer fiber board package to the candle glass that is made in the USA and is recyclable.

CaldwellBenjamin Rollins Caldwell previously served as South Carolina-based Votivo’s brand manager and designer before opening his design studio, BRC Designs.

 

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