Licensing continues to be a force within industry
-- Home Accents Today, 5/1/2010 12:00:00 AM
The news on the licensing front just seems to keep on coming.
To keep everyone up to date with what's going on, here's a roundup of some of the latest deals and line expansions.
Williamsburg is launching a licensing relationship with Creative Co-Op, producer of gifts and decorative accessories.
Under the Williamsburg Garden Story Collection, Creative Co-Op will launch assorted gifts and home decor at the Dallas and Atlanta markets this summer, with the collection available for shipment immediately following. A collection of holiday product will launch in January 2011.
Products include framed and canvas wall art, journals, garden accents, such as pyramidal trellises and yard stakes, and accent furniture painted with garden designs, all inspired by Colonial Williamsburg's rich garden history. Creative Co-Op sought inspiration in the natural elegance of ornamental and kitchen gardens and from the botanical images found in rare books, prints and on textiles in the collections of The Colonial Williamsburg Foundation.
“We are delighted to partner with a dynamic industry leader like Creative Co-Op, with its customer-focused philosophy,” said Jim Easton, vice president for products of The Colonial Williamsburg Foundation. “Creative Co-Op has their finger firmly on the pulse of what the market wants in look and price. Their multimedia, pattern-driven approach is an exciting new direction for the Williamsburg brand.”
“Colonial Williamsburg's collections and gardens are incredible. It's a treasure trove of product inspiration and story, offering a fresh take on tradition that's just right for Creative Co-Op,” said Tamra Bryant, Creative Co-Op vice president of merchandising and product development. “I want the rest of the country to fall in love with Williamsburg the way I did.”
Global Views introduced a line of Barbara Barry accessories in High Point last month. The 14-piece launch includes crafted trays, boxes, vases and other accessories, rendered in Barry's signature simple, modern style.
“We were excited when Barbara Barry approached us about launching the new accessory line,” said Global Views' co-owner David Gebhart. “We're producing a small Barbara Barry catalog that we will mail to all of our customers.”
“Barry is among the world's most prominent designers,” according to a Global Views press release. “Her timeless designs stand for a unique blend of sophistication and livability. With elegant interiors, classic furnishings, and luxury products, Barbara Barry inspires a life of beauty.”
The line stays true to Barry's spirit of American modernism. “The designer creates simple, versatile pieces that effortlessly adapt to their settings,” stated the release. “As an artist, Barbara begins each design with observation and reflection. A drawing or a watercolor becomes a model that is developed and refined until it becomes a finished product that reflects careful attention to craft and quality in every detail. Each piece is designed to be used and cherished and to take its place in the life of the home.”
Dallas-based Arteriors Home introduced its first branded signature collection by Laura Kirar, the noted interior and product designer.
Inspired by nature and by treasured objects from her personal collection, the 90-piece portfolio of accessories and lighting uses a variety of materials and techniques, including aged, patinated metals, some cast, some spun, some hand-formed over wood, and some in combination with other materials.
Kirar is the founder and creative director of Laura Kirar*TRUdesign in New York and Miami.
Surya debuted its Candice Olson Studio last month, more than 800 square feet of showroom space dedicated to the designer's collection of exclusive rugs.
The 95 designs in the Candice Olson Collection rugs will also be accompanied by POP packages and display rack options, both integral to the marketing and merchandising of the collections.
“Candice Olson has deservedly become a household name, and anything she creates is highly sought after” said Satya Tiwari, president of Surya, Inc. “Surya is very fortunate to have the privilege of working with such a well-known and respected designer, and the collaboration has resulted in some of our most exquisite rug collections to date. Exclusive designs and impeccable quality are two things that Surya will continue to deliver to our customers.”
During market, Olson was on-hand for a book signing at AF Lighting and hosted a meet-and-greet at Paragon. She has licensed collections with both of those companies, as well as with Revco.
New York-based Badash Crystal, producer of mouth-blown and hand-cut glassware, introduced a collection of crystal by actress and designer Jane Seymour in High Point last month.
“Known for her inspiring imagination, this timeless collection envelops every aspect of home decor,” said Nan Feldman, sales and marketing director for Badash Crystal. “Jane Seymour is an exquisite oyster shell and there are plenty of pearls to go around!”
Badash Crystal donates 10% of its profits to environmental and other charitable causes.
Fine Art Tapestries introduced a new collection of tapestries by North Carolina native and renowned artist Bob Timberlake in High Point last month.
The “Winters Gift” wall hanging reproduces Timberlake's painting of the same name depicting a chilly winter's day on an American farm. The “August Colors” tapestry is Timberlake's popular painting of a row of pitcher-potted flower cuttings on an old wood porch.
Theodore Alexander added to its Althorp Living History brand with the addition of The Falconry collection, 45 items made from English oak with a rustic and casual country look.
Anthony Cox, senior vice president of product development, said the furniture embodies Althorp, the celebrated English country estate, and offers “a natural contrast to previous introductions that were more formal.” Althorp is known for its natural abundance of Veteran Oaks, commemorative trees planted through the centuries that define the park land surrounding the main house.
The new collection takes it name from the 17th century building on the estate known as the Falconry, built by Robert, first Lord Spencer in 1611 of local Northamptonshire ironstone. The balcony on the second floor of the structure, originally known as the Hawking Tower, was used to watch feats of falconry by guests at Althorp.
The collection includes an intricate birdcage based on the Falconry building and the Union Flag Chest, both of which can be ordered in a “Hedgerow” or “Cottage” finish. The collection's finishes and aged look are reminiscent of the many generations of loving wear that this furniture would have had in the farmhouses and village homes that make up the Althorp Estate.
Loloi Rugs expanded its Ernest Hemingway licensed line with the introduction of the Tahoe Collection.
For the Tahoe Collection, Loloi tapped into the rustic lifestyle of the Nobel-Prize-winning author with a collection of uniquely patterned rugs made in China from hand-stitched, 100% cowhide.
“These new Tahoe Collection pieces energize the brand for us and give consumers fresh options for their floors,” said Amir Loloi, Loloi Rugs founder. “They are so versatile and strong that they can fit settings from posh, modern living rooms, to chic Southwestern lofts, to casual lodge settings.”
The new Tahoe Collection joins Loloi's Ernest Hemingway Collection of outdoor rugs, which also captures the spirit of the author with its vividly styled patterns that recall the exotic locales Hemingway chronicled in his work and discovered through his worldly travels.
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