Surya announces collaboration with Shell Rummel for rug collection
March 24, 2016,
Rugs from artist Shell Rummel will be shown in Surya’s Showplace 4100 showroom during the High Point Market.
Rummel has designed a collection of wool hand-tufted rugs with a medium pile. The rugs, which will be shown inside Surya’s Showplace 4100 showroom, feature subtle organic shapes and quietly elegant looks inspired by natural elements.
Named Natural Affinity, the collection pairs a softly muted palette in a mix of cool and warm hues with rich texture and dimensionality, evoking a sense of fluidity and rhythmic movement well suited to contemporary spaces.
For more than 20 years, Rummel has enjoyed a successful career in the fine art and design fields. Since the launch of a licensing division in 2012, the Shell Rummel brand has grown to encompass a variety of categories, including area rugs, bedding and bath textiles and accessories, interior paint palettes, stationery and gift items, craft papers, fabrics and an extensive portfolio of fine art.
“With their intrinsic softness and painterly hand, Shell Rummel’s designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world,” said Lynne Meredith, vice president of product development for Surya. “Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees.”
Added Rummel: “Surya is one of those rare visionary companies that encourages the collaborative process and empowers its designers to imagine and bring to life collections that are not only stunningly beautiful, but also impeccably crafted. I’m honored to work with the Surya team and look forward to a lasting creative partnership where I can showcase my gentle aesthetic through a variety of products and designs.”
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