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Christina Norsig brings pop-up knowledge to 7 W program

Home Accents Today Staff -- Home Accents Today, 7/8/2010 9:40:46 AM

7 W New York will host Pop-Up Shop 101 during the Gift & Home Textiles Market Week.

Founder and CEO of PopUpInsider Christina Norsig will lead the series. An outgrowth of Norsig's extensive experience launching numerous successful pop-up stores, Pop-Up Shop 101 is a multi-tiered platform of programs and services that provide practical, step-by-step guidance to retailers and landlords looking to kick-start their own pop-up ventures.

Norsig combines her experience and unique insight in her first Pop-Up Shop 101 trade show series session, taking place from 4 to 5 p.m. on Saturday, Aug., 14 at 7 W 34th Street.

"I'm extremely excited to bring Pop-Up Shop 101 to 7 West and to be able to share my personal experiences with attendees so that they can learn how to leverage pop-up retail in their own marketing programs," Norsig said. "The goal of Pop-Up Shop 101 is to offer practical solutions and advice for launching a successful pop-up shop, from choosing the right location and best practices for merchandising, to creating a start-up checklist, staffing needs and deciding on the appropriate duration for a temporary lease."

In 2003, Norsig founded eTabletop.com, an e-tailer and blog serving the tabletop, gift and bridal industry. In late 2009, she launched PopUpInsider.com, the first online exchange connecting retailers looking to launch a temporary store with landlords who have vacant space.

The focus of Norsig's first Pop-Up Shop 101 is Pop Shops as Marketing Tools for Specialty Retailers. Norsig's presentation will include her partner, Eric Michael Anton, one of the country's leading commercial real estate gurus, who will offer expert perspective and helpful tips on the cross-section of pop-up shops and real estate management.

Following Norsig's presentation, attendees can toast the 2010 Junior Home Products Development Class of the Fashion Institute of Technology, as well as Norsig, an FIT alumna and board member, at a reception from 5 to 7 p.m. in a special FIT Pop-Up Shop Gallery, Suite 820. Student teams have created their own mini pop-up shop models that offer fresh approaches to pop-up retail developed through in-depth research that took advantage of the showrooms and products at 7 W. Students honed their skills, including merchandising, assembling product assortments and producing profit & loss statements. Buyers can visit this temporary gallery of six shop concept exhibits to learn more about the next generation's take on retail trends.

Those who aren't able to see Norsig in person or attend the market need not miss out on the valuable programming. 7 W New York will post a video of the special presentation on their website post-presentation.

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