WMC sponsors mortgage sweepstakes during second National Home Furnishings Month

World Market Center to give away mortgage payment prize

Home Accents Today Staff -- Home Accents Today, 7/28/2010 4:40:14 PM

To mark the second annual National Home Furnishings Month, World Market Center Las Vegas is sponsoring a nationwide consumer sweepstakes that will pay one winning homeowner's mortgage for a year.

The 10-day retail sales event will occur Sept. 18-26, and participating retailers can opt-in to be a store where consumers enter to win the grand prize at no cost.

"In our second year sponsoring National Home Furnishings Month, we wanted to eliminate all barriers for entry for retailers by developing a sweepstakes that we believe will be truly valuable to consumers in today's marketplace. This promotion hopes to lighten what can be a hefty burden on today's families while giving them to the freedom to rejuvenate their home with new furnishings," said Robert Maricich, WMC president and CEO. "To make it truly turn-key, we are offering creative content and free tools for retailers to ‘plug and play' this campaign with their own brand and in their own markets which, in essence, will multiply the collective voice and effect we can have on consumers buying for their home."

Retailers around the country can run the sweepstakes as their own and promote it in their advertising. Participating stores will receive a unique URL that their customers can use to enter the sweepstakes on-line after visiting the store, and the point of entry will be branded with that store's information and logo.

The complimentary advertising tool kit provided by WMCLV includes everything retailers need to help drive purchases, including branding and usage guidelines with public relations ideas, print ads, in-store POS displays, an email template, in-store sweepstakes banner and more. Stores may also opt-in to the online Retailer Locator tool to generate added impressions and web traffic. Retailers who are also participating in the sweepstakes will get a premier listing on the Store Locator.

Retailers can sign up for NHFM and the Home Mortgage Sweepstakes during this market by visiting the NHFM kiosk in Building C Atrium or at C-496, hosted by Western Home Furnishings Association. Retailers will be able to get their complimentary listing on the store locator, as well as the information and tools required to participate in this year's national event.

WMCLV has also extended a partnership with Sale-in-a-Box, supplier of sales event materials for the retail industry, to ensure the toolkit is easy to adopt and "turnkey" for store owners and marketers. Sale-in-a-Box will produce printed materials for retailers who want to activate the NHFM campaign in their store.

For more information visit www.homeyet.com/retailer-login

Rules for 2010 Home Mortgage Sweepstakes - No purchase necessary to enter or win. Open to legal residents of the United States and D.C., who are 18 years of age or older. Void in Puerto Rico and where prohibited by law. Begins on September 1, 2010 and ends on September 30, 2010. Prize will be awarded as $24,000 cash based upon an average monthly home mortgage expense of $2,000 per month for twelve (12) months. For Official Rules, go to http://www.homeyet.com.

This all-industry marketing initiative is endorsed by National Home Furnishings Association (NHFA), Western Home Furnishings Association (WHFA), Home Furnishings Independents Associations (HFIA), Sustainable Furnishings Council (SFC), American Society of Furniture Designers (ASFD), Specialty Sleep Association (SSA), Women in the Home Industries Today (WithIt) and International Sleep Products Association (ISPA).