Snapretail launches TrafficBuilder with party today

Home Accents Today Staff -- Home Accents Today, 8/3/2010 12:04:42 PM

Snapretail launches TrafficBuilder with party today

Snapretail has released its software product: TrafficBuilder, and is celebrating the official debut with a party today at market.

TrafficBuilder is an email and social media marketing system that helps retailers connect with their customers, driving higher store traffic and profits.

"TrafficBuilder is a virtually automatic marketing tool that makes it a ‘snap' for independent retailers to effectively market to their customers using customizable marketing materials that come directly from the vendors they love," said Ted Teele, CEO of Snapretail. "TrafficBuilder also offers retailers the ability to entice consumers by posting online photo albums on Facebook, Twitter and via email of fresh products that are about to arrive in stores."

More than 90 vendors have signed up to provide their marketing materials to retailers in the gift, home decor, furniture and garden industries including Mud Pie, Midwest-CBK, Yankee Candle, Lindsay Phillips, Beatriz Ball, Bailey Street, Imax and Evergreen. "TrafficBuilder is an effort to support our independent retailers," said John Toler, Evergreen Enterprises. "We believe this will help them thrive in the retail marketplace."

More than 1,500 retailers have signed up for TrafficBuilder's Trial Edition which gives store owners a three-month free subscription period to use the software. "We are delighted to have so many retailers helping us finetune our system," Teele said. "All software systems benefit from having large numbers of users, and the feedback from participating retailers during the free trial will undoubtedly strengthen our software."

Retailers are enthusiastic about the release. "We are thrilled about TrafficBuilder. We are especially excited about the online photo albums of incoming merchandise so we can share the newest products with our loyal customers via e-mail and Facebook," said Marsha Fleming, Something Special, Vincennes, Indiana.

Retailers can still sign up for the free trial which runs through October 31st at www.snapretail.com/trafficbuilder.

SnapRetail will celebrate its launch with retailers in its Las Vegas showroom C-637 at 4 p.m. today.

Interested retailers can learn more at: www.snapretail.com/trafficbuilder.