• Thomas Lester

Feizy brunch fetes Haute Trends designers

Prototypes of final rugs shown at market

Feizy Haute TrendsJosh Eason, vice president of marketing for Feizy (with microphone), introduces the designers who created rugs as part of Feizy’s Haute Trends collection: designer Kerrie Kelly, left; Feizy founder John Feizy; designer Jackie Von Tobel; designer Michel Smith Boyd; and designer Julia Buckingham.
HIGH POINT — Feizy celebrated its four Haute Trends designers and the process of creating rugs at a champagne brunch on Sunday morning at the High Point Market.

Prototype rugs from Kerrie Kelly, Jackie Von Tobel, Julia Buckingham and Michel Smith Boyd were unveiled by the Dallas-based producer. While the process isn’t complete, buyers and designers who visited its Market Square 145 showroom got to see a close representation of the final product.

The next step is for the designers to tweak the designs with Erin Smidt, Feizy’s director of design and product development. Final designs will be on display during this summer’s Las Vegas Market.

In the meantime, Feizy officials said they’re eager to hear from customers to get their thoughts on where the process stands as they peruse the four designers’ prototypes.

“It’s a very big deal for us,” said Cameron Feizy, senior vice president of Feizy. “We’re very excited to have our Haute Trends designers, and we’re excited to see how the designs they came up with are received by our customers.”

Each of the designers introduced three prototype rugs, while a display near their area showcased the full array of their designs. Buckingham said in looking across the area, she saw places where their points of view met.

“Ultimately, I think what we came up with at this point is four very different design aesthetics, which have coalesced into this amazing concept,” Buckingham said. “All of the rugs are indicative of everybody’s personality, so that’s been fun. By looking at what Michel does and what I do, they’re very different, but the designs complement each other.”

Boyd said when he created his designs, he wanted to find areas to complement Feizy’s design mix in a way to offer cohesion and luxury in multiple price points.

“I’m always looking for rugs that will add that final layer of luxury without fighting with the rest of the décor we provide to a client,” said Boyd.

Von Tobel, who transitioned from interior design to product design, said creation is what appeals to her, so she was looking forward to the opportunity to convey the inner workings of rug design at the brunch.

“For me, I love the process,” Von Tobel said. “The way they’re highlighting what it takes from conception to bringing a rug to market is fun.”

Kelly, who showed off a number of navy blue offerings as part of her reveal, said she hopes this inaugural collection leads to a long and fruitful relationship.

“It’s a great team to work with,” Kelly said. “It’s a once-in-a-lifetime opportunity, and we look forward to hopefully designing more products with them to complement the client spaces we create.”

Thomas LesterThomas Lester | Business Editor
tlester@homeaccentstoday.com

Thomas Lester is Business Editor for Home Accents Today. A graduate of Emory & Henry College's Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports and more before joining Progressive Business Media in 2013. As business editor, Lester covers all aspects of business in the home accents world, from the latest news from manufacturers to successful retail strategies and business analysis.

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