York Wallcoverings launching Magnolia Home wallpaper

Designs by Joanna Gaines to debut at High Point Market

York Wallcoverings has partnered with Joanna and Chip Gaines to create the Magnolia Home by Joanna Gaines wallpaper collection. York will offer its worldwide retail and designer customers supporting merchandising materials well in advance of the early 2017 release date.

The collection will be shown to the trade during the Oct. 22-26 High Point Market in Suites at Market Square booth M-7044.

"There was never any question that York was the perfect partner to help Chip and I realize our dream of launching a wallpaper line,” said Joanna Gaines, whose success with Waco-based Magnolia Market led to the popular HGTV reality series Fixer Upper, now in its fourth season. “We feel fortunate to find a team of talented people so closely aligned with our design philosophy and core values.”

Joanna Gaines and York’s design team collaborated on specific patterns and colors at York’s headquarters in mid-April.

"Developing the collection with Joanna has been creatively inspiring,” said Gina Shaw, York’s VP of product development. “She is truly visionary in finding potential in the existing, and preserving and blending glimpses of the past with clever new concepts. Her ability to freshen a space simply – yet to great effect – is what this wallpaper collection offers: beautiful, accessible transformation.”

Prior to Fixer Upper, contractor Chip Gaines and interior designer Joanna Gaines helped clients buy and remodel homes while running their Waco retail store, which opened in 2003.

“We’re all about the home,” Joanna Gaines said. “And our goal continues to be inspiring folks from all walks of life to take ownership of their spaces and create value where they’re planted.”

Home Accents Today Staff | News & Commentary

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