York Wallcoverings launching Magnolia Home wallpaper
October 5, 2016,
York Wallcoverings has partnered with Joanna and Chip Gaines to create the Magnolia Home by Joanna Gaines wallpaper collection. York will offer its worldwide retail and designer customers supporting merchandising materials well in advance of the early 2017 release date.
Joanna Gaines and York’s design team collaborated on specific patterns and colors at York’s headquarters in mid-April.
"Developing the collection with Joanna has been creatively inspiring,” said Gina Shaw, York’s VP of product development. “She is truly visionary in finding potential in the existing, and preserving and blending glimpses of the past with clever new concepts. Her ability to freshen a space simply – yet to great effect – is what this wallpaper collection offers: beautiful, accessible transformation.”
Prior to Fixer Upper, contractor Chip Gaines and interior designer Joanna Gaines helped clients buy and remodel homes while running their Waco retail store, which opened in 2003.
“We’re all about the home,” Joanna Gaines said. “And our goal continues to be inspiring folks from all walks of life to take ownership of their spaces and create value where they’re planted.”
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